Pepe by Jason Furie

Company Overview: Jason Furie’s Pepe Project

• Founded: 2024
• Category: Digital Art, Web3, NFTs, Cultural IP
• Headquarters: Decentralized (Global Community-led Initiative)
• Mission: To elevate Jason Furie’s visionary version of Pepe the Frog into a globally recognized Web3 cultural icon.

Background

While Matt Furie’s Pepe the Frog has become a legendary figure in meme culture and Web3, Jason Furie—his brother and a talented artist in his own right—introduced his own take on Pepe in 2017 on Tumblr. Jason’s version offered a humorous and deeply relatable portrayal: Pepe juggling pizza, a phone, and a Coke, representing modern digital life.

Long overshadowed, Jason’s version of Pepe is now being resurrected and reintroduced to the world through blockchain technology. Spearheaded by a passionate community of artists, collectors, and Furie fans, this project marks the rebirth of an overlooked icon into the vibrant Web3 ecosystem.

Key Features

• Blockchain-Enabled Art: Jason’s Pepe is now minted as a digital collectible, authenticated and traded on decentralized platforms.
• Community-Driven Movement: The project is powered by grassroots enthusiasm, with a focus on inclusion, creativity, and cultural restoration.
• Tribute & Expansion: While honoring the origins of Pepe, this initiative is not merely a homage—it’s a bold new chapter that redefines digital identity, art, and meme culture.

Vision

To establish Jason Furie’s Pepe as a standalone Web3 symbol that resonates with both meme culture veterans and newcomers to the digital art space. The goal is to position Jason’s Pepe not as a derivative, but as a co-founder of a broader cultural universe—a dual legacy of artistic expression in Web3.

Target Market

• NFT collectors and digital art enthusiasts
• Web3 communities and meme culture participants
• Art and culture investors seeking fresh IP
• Supporters of underdog stories and alternative art narratives

Growth Strategy

• Launch of limited-edition NFT drops featuring Jason’s Pepe
• Community-building via Discord, Twitter/X, and Tumblr roots
• Collaborations with other Web3-native artists and DAOs
• Cross-platform campaigns celebrating digital identity, nostalgia, and internet culture

Conclusion

Jason Furie’s Pepe is more than a character—it’s a cultural resurrection. Built on authenticity, nostalgia, and blockchain innovation, the project invites the world to rediscover a lost icon and participate in writing its next chapter.