Marketing Analytics Specialist

Job Summary

We are looking for a Marketing Analytics Specialist to join our team. The ideal candidate will have strong analytical skills, expertise in digital marketing, and a deep understanding of data analysis to drive actionable insights. You’ll collaborate with marketing teams to create data-driven strategies for effective go-to-market plans.

Key Responsibilities:

• Data Analysis & Interpretation: Analyze complex datasets and generate actionable insights using SQL.
• Digital Marketing Expertise: Utilize tools like Google Analytics, SimilarWeb, App Annie, and social listening tools to track and analyze marketing performance.
• Insights Generation: Provide strategic recommendations based on data insights to drive business decisions.
• Project Implementation: Work with global and local marketing teams to craft strategies based on insights, ensuring smooth collaboration and communication.
• Proactive Monitoring: Identify gaps in business metrics and trends to alert stakeholders on emerging patterns.

Qualifications:

• Bachelor's degree in Marketing, Business, Data Science, or related fields.
• Proven experience in data analysis, preferably within digital marketing.
• Strong proficiency in SQL and data visualization tools.
• Expertise in digital marketing channels and analytics tools.
• Excellent communication skills and ability to collaborate with cross-functional teams.
• Proactive, detail-oriented with the ability to turn complex data into clear insights.