Director, Product Management - Growth

Job Title: Director, Product Management for Growth

Company: CoinDesk (a subsidiary of Bullish Group)

Location: Remote

About CoinDesk

CoinDesk is the most trusted media, events, indices, and data company for the global crypto economy. Since 2013, CoinDesk has been leading the conversation on the future of money and investing, delivering in-depth news and insights on blockchain technology, cryptocurrency, and NFTs. CoinDesk also organizes web3 events, including Consensus, the world’s largest crypto festival. With its recent acquisition by Bullish Group, CoinDesk operates as an independent subsidiary, continuing its mission to empower and educate through trusted content and data.

For more information, visit coindesk.com and coindeskmarkets.com.

Position Overview

As the Director, Product Management for Growth at Bullish Group (including CoinDesk Media, Bullish Exchange, CoinDesk Indices, and CCData), you will be responsible for developing and executing growth-focused product strategies across multiple platforms, aiming to drive user acquisition, engagement, and retention in the rapidly growing digital assets landscape. This leadership role involves working cross-functionally with marketing, analytics, and business operations to define and optimize the user experience, experiment with new features, and expand the company’s global footprint.

You will be a key driver in the growth strategy for the Bullish Group’s diverse offerings, ensuring successful execution and tracking of growth KPIs. This is an excellent opportunity for someone passionate about crypto, blockchain technology, DeFi platforms, and NFTs, looking to make a significant impact within the digital asset industry.

Key Responsibilities

1. Growth Strategy & Vision

• Define and champion growth goals, aligning them with Bullish Group’s broader strategic vision.
• Lead the product strategy to drive user acquisition and engagement across the crypto and blockchain ecosystem, including Bitcoin, Ethereum, and smart contracts.
• Identify new market opportunities and define how product offerings can be enhanced for web3 users and cryptocurrency investors.

1. Roadmap Planning & Execution

• Develop a comprehensive growth roadmap, balancing short-term wins with long-term strategic initiatives.
• Collaborate across teams (engineering, marketing, design, and operations) to execute on the roadmap effectively.
• Use agile methodologies to iteratively improve product features and marketing campaigns.

1. Experimentation & Optimization

• Design A/B testing and experimentation frameworks to refine user engagement, retention, and monetization.
• Utilize data analytics tools (e.g., Google Analytics, Mixpanel, Tableau) to monitor user behavior and optimize product flows for better conversion rates.
• Implement scalable frameworks to standardize experimentation and knowledge sharing.

1. User Acquisition, Engagement & Retention

• Partner with marketing teams to optimize key acquisition channels, such as SEO, paid media, influencer campaigns, and referral programs.
• Develop onboarding and conversion flows for seamless user experience in the digital asset exchange space.
• Lead lifecycle management initiatives to nurture active users into loyal advocates within the crypto ecosystem.

1. Product & Market Expansion

• Research and validate market expansion opportunities, focusing on new strategic partnerships and localized product offerings.
• Stay informed on emerging blockchain technology trends, cryptocurrency, NFT innovations, and competitors.
• Ensure product offerings are compliant with global financial regulations affecting the digital asset space.

1. Team Leadership & Development

• Manage and mentor a high-impact team of product managers and growth specialists.
• Foster a culture of innovation, rapid experimentation, and continuous learning within the team.
• Align internal stakeholders around growth objectives, resource allocation, and timelines.

1. Stakeholder Engagement & Reporting

• Provide regular updates to senior leadership on growth strategies, key metrics, and progress.
• Define and track KPIs (e.g., MAU, LTV, ROI) that measure success and inform future strategies.
• Collaborate with finance to manage budgeting and resource allocation for growth initiatives.
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Qualifications

• Bachelor’s degree in Business, Engineering, Computer Science, or related field (MBA or advanced degree preferred).
• 10+ years of experience in product management, with 3+ years in a leadership role focused on growth or user-facing products.
• Proven experience driving growth in a tech or fintech environment, ideally within crypto, blockchain, or digital assets.
• Strong understanding of B2C and B2B product strategies, with experience in subscription/SaaS-based models.
• Proficiency with data analytics tools (e.g., Google Analytics, Mixpanel, Looker) and SQL queries for decision-making.
• Strong experience in A/B testing, interpreting results, and deriving actionable insights.
• Demonstrated ability to manage, mentor, and scale diverse teams.
• Excellent communication skills, capable of engaging with both technical and non-technical audiences.
• Ability to navigate uncertainty, take calculated risks, and pivot quickly based on data insights.
• Experience working in a distributed organization and managing cross-functional teams.

Extra Points

• Previous experience leading growth-oriented product teams in the digital asset exchange space.
• In-depth knowledge of blockchain technology, AMMs, CEX/DEX exchanges, and crypto regulations.
• Passion for digital assets, web3, and staying up-to-date with emerging trends in the crypto economy.

Equal Opportunity Employer

CoinDesk is committed to creating an inclusive and diverse work environment. We welcome applicants from all backgrounds and do not discriminate based on race, color, religion, sex, age, nationality, disability, or any other status protected by applicable laws.

Accommodation

CoinDesk provides reasonable accommodations for applicants with disabilities. If you need accommodations during the application process, please email recruiting@coindesk.com.