Director, Product Management (Growth at CoinDesk)

Director, Product Management - Growth at CoinDesk

Location: Hong Kong, Hong Kong SAR (On-site)

Salary Range: $225K/yr - $240K/yr

Job Type: Full-time

About CoinDesk:

CoinDesk is a leading media, events, indices, and data company focused on the global crypto economy. Since its inception in 2013, CoinDesk has been a trusted source of news, insights, and data regarding the transformation of money, investing, and society driven by blockchain technology. CoinDesk organizes events like Consensus, the world’s largest crypto festival, and offers specialized expertise through CoinDesk Indices. In November 2023, CoinDesk was acquired by Bullish, the owner of a regulated digital asset exchange, but continues to operate as an independent subsidiary.

Position Overview:

CoinDesk is seeking a Director of Product Management for Growth to lead product strategies that will drive user acquisition, engagement, and retention across the Bullish Group portfolio (including Bullish Exchange and CoinDesk). This is an exciting leadership role that blends entrepreneurial thinking with data-driven decision-making to seize new market opportunities in the rapidly evolving digital assets landscape.

The role reports to the Head of Product and works cross-functionally with teams including engineering, marketing, design, and data analytics.

Key Responsibilities:

Growth Strategy & Vision:

• Develop and champion growth objectives that align with the broader strategy and revenue targets for Bullish Group.
• Drive the growth agenda across Bullish Exchange, CoinDesk Media, CoinDesk Indices, and CCData.

Roadmap Planning & Execution:

• Lead the creation and prioritization of the growth roadmap, balancing quick wins with long-term initiatives.
• Collaborate with various teams to ensure timely and seamless execution.

Experimentation & Optimization:

• Design and evaluate A/B tests to enhance user engagement, retention, and monetization.
• Leverage data tools (e.g., Google Analytics, Mixpanel) to understand user behavior and optimize product flows.

User Acquisition, Engagement & Retention:

• Work with marketing and partnerships to optimize key acquisition channels such as SEO, paid media, and referral programs.
• Improve onboarding and conversion flows to boost user satisfaction and engagement.

Product & Market Expansion:

• Research market expansion opportunities and identify strategic partnerships or localized offerings.
• Analyze the competitive landscape and stay updated on trends in crypto, digital assets, and fintech.

Team Leadership & Development:

• Recruit and mentor a team of product managers and growth specialists.
• Foster a culture of innovation, experimentation, and learning.

Stakeholder Engagement & Reporting:

• Provide regular updates on growth strategies, challenges, and successes to senior leadership.
• Establish KPIs and track progress against growth goals.

Qualifications:

• Bachelor’s degree (Business, Engineering, Computer Science, or related field); MBA or advanced degree preferred.
• 10+ years of product management experience, with at least 3+ years in a leadership role focusing on growth or user-facing products.
• Proven success in driving significant growth outcomes, especially in the tech or fintech space.
• In-depth knowledge of crypto, digital assets, exchanges, and related technologies (e.g., blockchain, AMMs, CEX and DEX).
• Familiarity with B2C and B2B strategies, including subscription or SaaS-based models.
• Strong proficiency in data analytics tools (Looker, Google Analytics, Mixpanel, SQL) and experience designing A/B tests.
• Exceptional leadership, collaboration, and communication skills, with a focus on scaling diverse teams across geographies.

Extra Points:

• Experience leading a growth-oriented product management team in the digital asset exchange space.
• Ability to build a unified product strategy across different business lines.
• Strong problem-solving mindset and passion for the digital asset industry.

Why You'll Love CoinDesk:

• Opportunity to be at the forefront of innovation in digital assets.
• Work in a dynamic, high-paced environment with a focus on growth.
• Competitive salary and benefits package, including health, wellness, and performance incentives.

How to Apply:

Send your resume to recruiting@coindesk.com.

This role offers the chance to shape the future of product growth at the intersection of crypto, fintech, and media. If you have a strong background in product management and are passionate about the digital asset industry, this could be an exciting opportunity!