Marketing Manager- Brand & Digital

Job Title: Marketing Manager - Brand & Digital

About the Role:

We are seeking an exceptional Marketing Manager to lead and inspire a highly skilled technical marketing team—including SEO specialists, content strategists, paid media experts, and performance marketers. This leadership role requires deep expertise in marketing strategy and execution, combined with the ability to motivate and guide a diverse team towards delivering data-driven, measurable outcomes.

In this role, you’ll have the unique opportunity to shape and drive campaigns that intersect with cutting-edge blockchain technology, NFTs, and DeFi platforms, creating innovative strategies that engage customers and push the boundaries of the Web3 space. If you thrive in a high-performance culture where creativity, initiative, and integrity are valued, this is your opportunity to take the next step in your career.

Key Responsibilities:

• Leadership & Oversight: Guide, support, and hold accountable a talented technical marketing team, ensuring alignment with business goals, clear performance metrics, and seamless collaboration on initiatives related to emerging cryptocurrency technologies such as Ethereum, Bitcoin, and decentralized ecosystems.
• Integrated Marketing Execution: Plan and execute cross-channel marketing campaigns (organic, paid, social, email, and video) that deliver measurable impact within the blockchain and DeFi sectors. Leverage the potential of Web3, smart contracts, and cryptocurrency solutions to captivate new audiences and drive brand growth.
• Performance Analytics: Regularly review KPIs, analyze campaign data, and implement data-driven strategies for optimization, growth, and innovation. Dive into performance metrics to adapt and refine strategies in real-time, ensuring continuous improvement and learning from campaigns in the crypto and NFT space.
• Cross-Functional Collaboration: Work seamlessly with creative teams, external partners, and business stakeholders to align on messaging, execution, and to amplify campaigns across the rapidly evolving world of blockchain technology. Your role will bridge the gap between marketing and tech, ensuring our messaging resonates in the digital and decentralized ecosystem.
• Innovation & Insights: Stay ahead of industry trends in blockchain technology, cryptocurrency, and smart contracts, continuously nudging the team to innovate and test new ideas in the rapidly growing Web3 space. Identify new opportunities to use crypto tools and platforms to enhance customer experience and brand awareness.
• Accountability & Results: Ensure high-quality execution and timely delivery of marketing initiatives in alignment with business goals. Foster a culture of ownership, integrity, curiosity, and high performance, ensuring results that drive measurable growth in the DeFi and NFT sectors.
• Team Development: Mentor team members to grow their skills and perform at their best, cultivating a collaborative and supportive environment. Empower team members to stay informed about the latest blockchain trends and cryptocurrency innovations, equipping them to succeed in a tech-forward, performance-driven culture.

Required Qualifications:

• Education: Master’s degree in Marketing, Business Administration, or a related field.
• Experience: 5+ years leading technical marketing teams (SEO, content, paid media, analytics, etc.) with a proven record of driving results in crypto, blockchain, or Web3 technologies.
• Analytical & Strategic Mindset: Ability to analyze campaign performance, identify opportunities for improvement, and implement data-backed strategies within the NFT and DeFi ecosystem.
• People Leadership: Proven experience mentoring and managing skilled professionals, holding teams accountable, and inspiring high performance.
• Strong Communication: Exceptional written, verbal, and interpersonal communication skills to align teams and deliver on strategic priorities within cryptocurrency and blockchain technology landscapes.
• Proactive & Curious: Naturally inquisitive and willing to dive deep into marketing performance, trends, and challenges within the crypto and smart contract space.

Why Join Us?

• Leadership Opportunity: Guide a highly capable team of marketing specialists and elevate our brand’s impact in the rapidly expanding Web3 world.
• Innovation: Drive meaningful results in a fast-paced, innovative environment with a focus on creativity and measurable outcomes within cryptocurrency and blockchain technology sectors.
• Professional Growth: Opportunities to expand your leadership skills and professional expertise in a space that is evolving with the future of digital finance, NFTs, and decentralized finance (DeFi).
• Collaborative Culture: Join a team that values integrity, initiative, and mutual respect while celebrating achievements, especially in a world where Ethereum, Bitcoin, and blockchain platforms are at the forefront.

About WIN:

Founded in 1993, WIN is a highly innovative proptech company revolutionizing the real estate industry with cutting-edge software platforms and products. With a legacy of 30 years, WIN is recognized as an Entrepreneur 500 company, one of the Fastest Growing Companies, and the Most Innovative Home Services Company. We’re now expanding our reach into the future of blockchain and cryptocurrency, making this the perfect time to join us.

Our Culture:

At WIN, we thrive in a collaborative, performance-driven environment fueled by curiosity and impact. We believe in results, teamwork, and celebrating milestones—big and small. Join us in leading the charge into the future of Web3, blockchain, and NFTs!

If you're ready to take your career to the next level, driving crypto innovations in a fast-moving digital world, we encourage you to apply today!