Senior Customer Marketing Manager

🔥 About the Role

Title: Senior Customer Marketing Manager

Company: Fireblocks

Location: NYC Metro Area (Hybrid)

Compensation: $130,000–$170,000 base salary (plus equity, bonus, benefits)

Type: Full-time

Reports to: Chief Marketing Officer (CMO)

🚀 Opportunity Overview

Fireblocks is seeking a strategic and energetic customer marketing leader to build and scale its customer advocacy and engagement programs. This is a key role in shaping how Fireblocks connects with its growing base of enterprise and Web3 clients. You’ll architect everything from digital storytelling campaigns to the company’s first major customer conference (SPARK).

🧩 Core Responsibilities

• Design and launch customer advocacy strategies to turn users into brand ambassadors
• Drive engagement through webinars, curated content, and regional events
• Lead the development and execution of SPARK, Fireblocks’ annual customer conference
• Collaborate cross-functionally to integrate customer voices into marketing, content, and product strategy
• Partner with customer operations to enhance lifecycle communications
• Build and track key KPIs on advocacy, engagement, retention, upsells, and testimonials

✅ Ideal Candidate Profile

📚 Experience

• 5+ years in B2B demand generation or customer marketing
• Experience in enterprise SaaS or B2B tech environments

💡 Skills

• Proven success building customer marketing programs with measurable impact
• Strong project management and ability to influence cross-functional stakeholders
• Analytical mindset—able to leverage data to refine marketing strategies
• Self-starter who can operate independently and prioritize effectively
• Exceptional interpersonal and communication skills for both internal and external collaboration

🎯 Why This Role Is Exciting

• High impact: You’ll shape Fireblocks’ first major customer conference and own end-to-end advocacy strategies
• Market momentum: Fireblocks is a category leader in secure digital asset infrastructure, used by top financial institutions and fast-growing Web3 firms
• Hybrid flexibility in NYC with a strong leadership team that supports innovation and autonomy
• Competitive comp with equity, bonus, and full benefits

🧠 Ideal Fit For You If:

• You’re a customer-obsessed marketer who enjoys connecting business outcomes to user stories
• You have a strategic mindset but enjoy hands-on execution
• You thrive in high-growth, cross-functional environments
• You want to lead flagship programs at the intersection of Web3, fintech, and enterprise software