(Shop) Group Product Marketing Manager

🛍️ Role Overview

Position: Group Product Marketing Manager, Shop

Company: Discord

Location: San Francisco Bay Area (relocation assistance may be available)

Type: Full-time

Base Salary: $256,000 – $288,000 + equity + benefits

Work Type: In-person or hybrid (not remote; must be in SF Bay Area)

This is a high-impact, high-visibility leadership role. You’ll be directly responsible for scaling the Discord Shop, driving content strategy, merchandising, and revenue growth—building on the success of cosmetic drops like SpongeBob, Valorant, and Star Wars.

📈 What You'll Be Doing

• Set the Strategic Vision: Lead cross-functional planning to define how to 10x the Discord Shop's impact and revenue. Work hand-in-hand with product to craft and execute the roadmap.
• Own Content Strategy: Drive first-party and third-party content drops by working with BizDev and Product Creative teams. Prioritize high-value opportunities and guide them to launch.
• Lead Go-To-Market Execution: Build and scale the GTM engine — content planning, merchandising, pricing, promotions, timelines — for consistent, high-performing releases.
• Optimize Shop Discovery & Revenue: Collaborate with product on merchandising and discovery enhancements that increase visibility and user conversion.
• Meet Revenue Goals: You’ll be accountable for delivering annual revenue targets.

✅ What You Should Bring

• 8+ years in product marketing, ecommerce, or digital retail — ideally in gaming, online consumer products, or interactive entertainment.
• Proven track record of launching digital products and managing performance-based marketing campaigns.
• Strong project management and operational execution skills; comfortable owning timelines and aligning multiple teams.
• Experience working in ambiguous, zero-to-one environments — can set direction with limited precedent.
• Experience in the gaming industry or game-adjacent consumer content (e.g., game merch, skins, cosmetics).
• Entrepreneurial spirit — background at a startup or high-growth org is a plus.

🧠 Ideal Candidate Profile

You're likely a strong fit if:

• You’ve worked in product marketing or monetization strategy at a gaming, ecommerce, or digital content platform.
• You have experience with seasonal content drops, IP licensing/collaborations, or in-app purchases.
• You're both a strategist and executor — able to shape long-term vision but also sweat launch details.
• You can translate user insights into action and know how to position digital products for maximum impact and conversion.
• You’re excited about shaping how virtual self-expression evolves on one of the largest chat platforms in the world.

📍 Location Requirement

This role requires you to reside in or relocate to the San Francisco Bay Area (Alameda, Contra Costa, Marin, Napa, SF, San Mateo, Santa Clara, Solano, Sonoma).

🔁 Relocation support may be provided.