Apps GTM Lead

Job Title: Apps GTM Lead

Location: New York, United States

Job Type: Full-Time

Department: Product Strategy & Operations

About the Role

TikTok is looking for a highly skilled Apps GTM Lead to join our North America Monetization Product Solutions & Operations team. This position will focus on developing and executing go-to-market (GTM) strategies for TikTok’s App Ads solutions in the North American market. As part of a high-growth and dynamic environment, the successful candidate will collaborate with cross-functional teams across Sales, Product Marketing, and Product to drive revenue growth and enhance TikTok’s app advertising presence.

Key Responsibilities

• Develop GTM strategy: Own and drive the GTM strategy for TikTok's App Ads products in North America.
• Lead activations: Execute campaigns to accelerate app ads revenue, leveraging cross-functional teams such as Creative Ops, Solution Engineering, and Marketing Science.
• Collaborate with teams: Work closely with Sales, Product Management, and Global Product Marketing to understand business needs, measure success, and prioritize product features.
• Product representation: Act as the conduit between market needs and the global product teams, ensuring regional insights influence product development.
• Market research and analysis: Continuously monitor and analyze market data, identifying both problems and opportunities in the app ads space.
• Sales enablement: Develop and deliver training and resources for Sales teams, ensuring they are well-equipped to represent TikTok’s app advertising products.
• Client engagement: Collaborate with regional sales teams and client solutions teams to identify market opportunities and client requirements.

Minimum Qualifications

• Bachelor’s degree or higher.
• 5+ years of experience in the digital advertising industry, specifically in App Ads solutions.
• Strong experience in market research, digital advertising products, and measurement solutions.
• Proven ability to develop go-to-market plans, lead activations, and work cross-functionally to influence product strategy.
• Project management skills with a track record of delivering results in a fast-paced, dynamic environment.

Preferred Qualifications

• Experience with App Ads solutions for both Android and iOS platforms.
• Deep understanding of the competitive landscape for app ads in North America.
• Experience working with Mobile Measurement Partners (MMPs) or familiarity with MMP solutions.

Why Join TikTok?

At TikTok, our mission is to inspire creativity and bring joy. We thrive on curiosity, humility, and resilience. Join us to help shape the future of advertising products on a globally impactful platform while working with a team that values innovation, inclusion, and growth.

TikTok Benefits

• Competitive salary with potential bonuses
• Medical, dental, and vision insurance
• 401(k) with company match (or equivalent)
• Paid parental leave
• Life insurance and disability coverage
• Generous paid time off and holidays
• Wellbeing and learning programs

Ready to drive change in the advertising world? Apply now to join our growing team!