Assistant Manager, Performance Marketing

Job Title: Assistant Manager, Performance Marketing

Location: Hong Kong

Job Type: Full-time

About the Role:

We are hiring for a Performance Marketing Assistant Manager for one of our portfolio companies. This is an exciting opportunity for an experienced digital marketer to take on end-to-end management of performance marketing activities across a variety of channels, including paid social and paid search. You will play a key role in driving customer acquisition, improving conversion rates, and optimizing e-commerce channels to fuel revenue growth.

Key Responsibilities:

• Manage Paid Social Campaigns: End-to-end management of performance marketing activities across paid social channels like Meta (Facebook/Instagram) and Google Ads.
• Optimize E-commerce Channels: Oversee and optimize channels such as website, social media, email, and paid advertising for maximum efficiency and performance.
• Support Additional Channels: Help implement and optimize campaigns across other performance marketing channels, including paid search. Work closely with partner agencies for campaign execution and performance tracking.
• SEM Strategy & Keyword Research: Conduct keyword research and manage Search Engine Marketing (SEM) strategies, improving visibility and driving relevant traffic to the business.
• Develop and Execute Strategies: Design and implement performance marketing strategies that aim at customer acquisition and revenue growth.
• Stay Updated on Trends: Keep abreast of industry trends and best practices to ensure the performance marketing strategies remain cutting-edge and effective.

Qualifications and Skills:

• Education: Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience: 3+ years of hands-on experience in performance marketing or digital marketing.
• Expertise in SEM: Solid understanding of Search Engine Marketing (SEM) and keyword optimization techniques. Experience managing campaigns and optimizing them for performance.
• Analytical Skills: Strong ability to analyze data, track performance metrics, and make data-driven decisions. Experience with A/B testing and performance analysis is a must.
• Communication: Excellent written and verbal communication skills, capable of creating engaging marketing content and communicating effectively with customers and stakeholders.
• Customer-Centric Approach: A deep understanding of customer behavior and preferences, and the ability to craft marketing strategies that resonate with target audiences.
• Organization: Highly organized, detail-oriented, and able to manage multiple projects simultaneously in a fast-paced, dynamic environment.

Why You Might Thrive in This Role:

• Strong Digital Marketing Foundation: You have a deep understanding of paid social and SEM, including keyword research and optimization techniques.
• Analytical Mindset: You're comfortable analyzing large data sets, tracking campaign performance, and using that information to make adjustments that improve ROI.
• E-commerce Focused: You enjoy optimizing channels for growth and performance, whether it's paid advertising, social media, or email marketing.
• Customer-First: You are driven by understanding customer behaviors and crafting strategies that enhance their experience and drive growth.
• Fast-Paced Environment: You’re capable of juggling multiple tasks and projects at once while meeting deadlines and objectives.

What’s in It for You:

• Impactful Role: Work in a critical role that influences the direction of marketing efforts and customer acquisition for a growing company.
• Professional Growth: Opportunity to work with cutting-edge marketing strategies and technologies while developing your expertise in performance marketing.
• Dynamic Environment: Be part of a fast-paced team where your contributions are recognized and valued.

How to Apply:

If you're an experienced performance marketer looking to make an impact, click Apply to submit your application.