Assistant Manager - Product Marketing (Brand Team)

About the Role:

Position: Assistant Manager - Product Marketing (Brand Team)

Location: Remote Crypto Jobs Available

Team: Marketing

As an Assistant Manager - Product Marketing in our Brand Team, you’ll be at the forefront of executing product marketing operations while collaborating closely with product and growth teams. You’ll focus on driving user engagement, improving product positioning, and collaborating with cross-functional teams to develop clear, impactful user communications. This role is perfect for a marketer with experience in digital marketing, crypto, and blockchain technologies who thrives in fast-paced environments and loves managing multi-channel campaigns.

Your Responsibilities:

Marketing Operations Management:

• Own end-to-end marketing operations to ensure seamless execution of campaigns and product-led marketing efforts.
• Develop scalable marketing playbooks for future campaigns and product launches.
• Manage Push Notifications, Emails, in-app banners, and other on-platform communications, ensuring timely and effective messaging.

Product & Growth Marketing Collaboration:

• Work with product managers and growth teams to strategize and implement marketing initiatives for new and existing product features.
• Collaborate across SEO, social media, PR, and community teams to align product marketing with campaign releases and user engagement strategies.
• Conduct reviews of product funnels to optimize marketing communication, ensuring consistency and effectiveness.

Agency & Cross-Team Collaboration:

• Work closely with agencies, copywriters, designers, and video creators to bring marketing strategies to life with engaging content.
• Ensure marketing messaging aligns with product updates and feature rollouts in coordination with the product development team.
• Align with the brand and growth teams to maintain consistency in all product marketing initiatives.

What You Need to Succeed:

• 4 to 5 years of experience in product marketing, marketing operations, or brand communications.
• Strong expertise in digital marketing execution across various channels such as push notifications, in-app banners, and email marketing.
• Proven track record in managing cross-functional projects, especially in growth, product, and brand teams.
• Ability to translate product features into compelling marketing narratives that drive user engagement.
• Strong organizational and operational skills with a solution-driven mindset.
• Experience in creating Go-To-Market (GTM) strategies for product launches and feature rollouts.
• Familiarity with derivatives trading and spot trading is a plus.
• Passion for crypto, finance, and the rapidly evolving Web3 industry.
• Ability to thrive in a fast-paced, agile environment, balancing strategic planning with hands-on execution.

Who You Are:

• Curious and Knowledge-Hungry: You’re eager to dive deeper into the world of Web3, blockchain, and cryptocurrency, constantly staying ahead of industry trends.
• Passionate About Web3: The Web3 and VDA (Virtual Digital Assets) space excites you, and you’re driven to explore new opportunities within this dynamic ecosystem.
• Ownership Mentality: You take initiative and strive for excellence and tangible results in everything you do.
• Team Player: You embrace the ‘We over Me’ mindset, believing that success is achieved when the entire team grows and succeeds together.
• Innovative Thinker: You think outside the box, constantly pushing the boundaries of what’s possible in the crypto and blockchain industry.

What You’ll Gain:

• Remote Crypto Jobs: The flexibility to work from anywhere while contributing to one of the leading Web3 companies globally.
• Learning and Growth: Opportunity to gain hands-on experience in crypto and blockchain technology, expanding your skill set in this fast-evolving industry.
• Creative Freedom: Be part of a marketing team that is constantly innovating and pushing creative boundaries to position CoinDCX as a leader in the crypto and blockchain space.
• Collaboration with Cross-Functional Teams: Work closely with product, growth, SEO, social media, and other teams to ensure that our product marketing initiatives are impactful and aligned with business goals.

Perks That Empower You:

• Design Your Own Benefit: Customize your perks package to fit your personal needs—whether it’s tech gear, wellness benefits, or something else.
• Unlimited Wellness Leaves: Recharge and come back stronger with unlimited wellness leaves to prioritize your health and well-being.
• Mental Wellness Support: Access free counseling, wellness workshops, and regular team outings to maintain your mental health and build strong team connections.
• Bi-Weekly Learning Sessions: Stay ahead in the ever-changing crypto and blockchain industry with continuous learning opportunities and insights from industry experts.

Ready to drive innovation and be part of a dynamic, remote-first team revolutionizing the world of cryptocurrency, blockchain, and Web3? Apply now to join CoinDCX and help build the future of decentralized finance!