B2B Growth Marketing Specialist, ABM

Job Title: B2B Growth Marketing Specialist, ABM

• Company: Canva
• Location: Sydney, New South Wales, Australia (Hybrid)
• Job Type: Full-time

About the Role

As a B2B Growth Marketing Specialist focused on Account-Based Marketing (ABM) at Canva, you will drive strategic, full-funnel marketing campaigns targeted at high-value accounts to generate demand, accelerate pipeline, and support global revenue growth. This role blends strategic planning with hands-on execution across digital channels and cross-functional teams.

Key Responsibilities

• Develop and manage a global multi-channel ABM strategy aligned with Canva’s B2B growth objectives.
• Collaborate with sales, data, creative, and regional marketing teams to create personalized campaigns for priority accounts.
• Design and implement repeatable ABM playbooks and frameworks to support scalability across regions and verticals.
• Execute digital campaigns across platforms such as 6Sense, Demandbase, Rollworks, ensuring tailored messaging across the buyer journey.
• Partner with sales and field marketing to align on account targeting, campaign timing, and messaging.
• Manage internal and external resources for creative development and campaign execution.
• Ensure coordination of digital and offline touchpoints to deliver a seamless user experience.
• Use analytics tools to track and report on KPIs, engagement metrics, and overall campaign performance.
• Present strategic insights and performance updates to senior stakeholders, influencing future targeting and budget allocations.
• Support the optimization of the ABM tech stack, ensuring smooth execution and data accuracy.

Required Qualifications

• Proven experience in B2B growth marketing or demand generation, particularly in enterprise-level ABM.
• Strong understanding of B2B buying behaviors and ability to deliver campaigns across the full funnel.
• Experience with ABM platforms (e.g., 6Sense, Demandbase, Rollworks) and CRM/marketing automation tools.
• Ability to strategize and execute digital campaigns from concept to performance analysis.
• Excellent cross-functional collaboration and communication skills.
• Experience managing multi-million dollar budgets and optimizing ROI through experimentation.
• Strong analytical and data-driven decision-making skills.

Why Join Canva

• Be part of a mission-driven company empowering the world to design.
• Competitive salary with equity packages.
• Generous parental leave, wellbeing benefits, and Vibe & Thrive allowance.
• Work in a fast-paced, high-impact environment with global reach.
• Flexible hybrid working model with supportive and inclusive culture.