Demand Generation Manager - EMEA

About the Company

We provide blockchain data, services, and solutions, enabling businesses and governments to navigate blockchains with confidence.

Diversity Commitment We value diverse experiences and thoughts, ensuring our team reflects the unique global communities we serve. We encourage applicants from all backgrounds and offer accommodations for disabilities during the interview process.

About the Job

Our Marketing team drives global expansion by leveraging cutting-edge research and real customer success stories in the cryptocurrency industry. The Demand Generation Manager will design and optimize multi-channel campaigns to drive pipeline growth and revenue, aligning global strategies with local market needs. This role involves managing paid advertising, building relationships with content sponsors, analyzing campaign performance, and developing targeted ABM strategies.

Responsibilities:

• Balance global strategies with local execution for regional sales targets.
• Optimize paid advertising across platforms like Google Ads and LinkedIn.
• Build and manage relationships with content sponsors for engagement.
• Analyze data to improve campaign performance and drive lead generation.
• Develop ABM strategies for high-value accounts, aligning with sales goals.

Qualifications:

• Experience in B2B Growth Marketing and Demand Generation for a tech/SaaS company.
• Expertise in paid media campaigns across multiple platforms.
• Experience scaling digital media programs in EMEA markets.
• Strong analytical skills and data-driven decision-making.
• Ability to manage multiple priorities in a dynamic environment.

Nice to Have:

• Exposure to cryptocurrency or blockchain technologies.
• Experience with Salesforce CRM and Google Suite.
• Familiarity with tools like Tableau & Google Analytics.