Director, Account-based Marketing

🔍 Position Overview

ZoomInfo is hiring a Director of ABM to build and lead their Account-Based Marketing Center of Excellence. This is a strategic leadership role with direct ownership over ABM campaign development, execution, technology, cross-functional collaboration, and ROI measurement.

💼 Job Type & Compensation

• Job Type: Full-time
• Location: Hybrid (Waltham, MA)
• Salary: $160,000 – $220,000/year
• Additional Compensation: Bonus, equity, commission, comprehensive benefits

🧠 Key Responsibilities

🧱 Build & Lead ABM Function:

• Define strategy and framework for 1:1, 1:few, and 1:many ABM programs
• Build and evangelize ABM internally with cross-functional teams

🎯 Campaign Strategy & Execution:

• Design creative, personalized campaigns across digital channels
• Partner with SDRs to align outbound plays with marketing signals
• Lead content strategy and campaign messaging

📡 Media & Content Innovation:

• Leverage platforms (LinkedIn, retargeting, direct mail, etc.) for tailored messaging
• Create high-impact experiences for senior decision-makers

🧰 Technology & Process Ownership:

• Own and optimize ABM tech stack (e.g., PathFactory, Marketo Measure, Salesforce)
• Drive campaign orchestration, data integrity, and reporting

🤝 Cross-Functional Collaboration:

• Align with Sales, Product Marketing, Field Marketing, Marketing Ops
• Share insights and drive GTM alignment

📈 ROI & Measurement:

• Track metrics: engagement, coverage, pipeline, influenced revenue
• Create ROI stories for leadership and refine attribution models

👥 Team Leadership:

• Hire and grow a high-performing ABM team
• Promote a culture of experimentation and accountability

✅ Required Qualifications

• 7–10 years of B2B marketing experience
• 3+ years leading ABM programs and teams
• Proven track record of successful ABM campaigns that generate revenue
• Strong copywriting, creative, and storytelling skills
• Hands-on experience with Salesforce, ZoomInfo, PathFactory, LinkedIn Ads
• Passion for metrics, performance tracking, and storytelling with data
• Comfortable working strategically and tactically

🏢 About ZoomInfo

ZoomInfo (NASDAQ: GTM) provides GTM intelligence and automation to over 35,000 companies. Their platform helps businesses identify, reach, and convert leads using trusted data and AI insights.