Director of Marketing

Job Title: Director of Marketing

Location: Miami, FL (Hybrid)

Company: Milo

Job Type: Full-time

About Milo:

Milo is a digital mortgage and lending company designed specifically for crypto consumers. As a leader in the crypto mortgage space, Milo offers innovative financial solutions via a technology platform that is fast, secure, and easy to use. The company aims to drive the transformation of financial services by solving real problems and making a meaningful impact in people’s lives, empowering clients with access to capital they deserve to qualify for.

Role Overview:

The Director of Marketing will spearhead Milo’s marketing efforts, contributing to the company’s next phase of growth. This role is ideal for someone with experience marketing to a crypto audience, and who thrives in a high-growth startup environment. The Director will be responsible for creating and executing direct-to-consumer (DTC) marketing strategies while managing a high-performing marketing team.

Responsibilities:

• Marketing Strategy Development: Design and implement a comprehensive marketing strategy to strengthen Milo’s brand presence, drive customer acquisition, and promote long-term customer loyalty.
• Crypto Market Focus: Utilize a deep understanding of the crypto markets to create tailored campaigns that resonate with both local and global audiences.
• Campaign Execution: Develop and execute direct-to-consumer campaigns using modern digital channels, expanding Milo's user base.
• Data-Driven Decisions: Analyze marketing metrics to assess campaign effectiveness, set future goals, and forecast performance.
• Performance Marketing Oversight: Manage performance marketing channels, ensuring high ROI and growth in customer acquisition.
• Brand Consistency: Ensure all marketing communications align with Milo’s core brand values and messaging.
• Team Leadership: Lead, mentor, and grow a high-performing marketing team, fostering a culture of collaboration, innovation, and excellence.

About You:

• Experience:
• Minimum 7 years in marketing, with a proven track record in the crypto market (crypto lending experience is a huge plus).
• Strong background in Direct-to-Consumer (DTC) marketing and experience with modern marketing automation tools.
• Demonstrable experience in both performance and brand marketing.
• Data-driven mindset with proficiency in analytics tools, translating insights into actionable strategies.
• Startup experience with the ability to thrive in a fast-paced, dynamic environment.
• Skills:
• Exceptional communication, writing, leadership, and interpersonal skills.
• Fluent in English; proficiency in Spanish is a plus.

Core Values:

• Integrity: Always do what’s right and fair.
• Simple, Fast, & Obvious: Create simple solutions, move fast, and build trust.
• Curiosity: Continuous learning and innovative thinking.
• Perseverance: Commitment to overcoming challenges and sticking to the plan.

Benefits & Perks:

• Competitive compensation aligned with the tech ecosystem.
• Stock options for ownership in a fast-growing company.
• Generous vacation policy with 4 weeks of PTO per year.
• Medical, dental & vision insurance.
• Choice of equipment for optimal productivity.
• Annual $1,500 budget for Professional Learning & Development.

Milo is committed to a diverse and inclusive workplace and is looking for someone passionate about growing the brand while navigating the evolving crypto landscape.

If you're ready to take charge of marketing at a cutting-edge company in the crypto space, apply now!