Enterprise SEO Lead

Job Title: Enterprise SEO Lead

Location: Sydney, NSW, Australia (Hybrid)

Team: Marketing

Schedule: Full-time

About the Role:

At Canva, we are on a mission to empower the world to design. As an Enterprise SEO Lead, you will play a pivotal role in scaling our SEO efforts for enterprise-level decision-makers and business professionals. This role offers the opportunity to develop and execute SEO strategies that drive growth and visibility for Canva’s B2B audience. You will collaborate closely with teams across SEO, marketing, design, product, and engineering to ensure SEO best practices are embedded across the business.

What You’ll Do:

• Own Enterprise SEO Growth: Lead and manage the strategy for enterprise SEO growth, working closely with the SEO & Page Experience group, Global Content & Discovery, and Marketing teams.
• Set SEO Vision & Goals: Define the vision, goals, KPIs, and success metrics for enterprise SEO. Continuously monitor and adjust strategies based on performance.
• Drive B2B SEO Strategies: Create tailored SEO strategies and playbooks for B2B personas, specifically designed to capture leads and drive growth.
• Enhance Existing Strategies: Refine and scale current strategies to better align with enterprise-focused goals, driving significant SEO growth for the business.
• Educate & Evangelize SEO Best Practices: Champion SEO within Canva, ensuring all teams across the company are aligned on best practices and SEO strategies.
• Stay Current with SEO Trends: Keep up with industry trends, competitor strategies, and algorithm changes to continuously improve Canva’s SEO efforts.
• Develop Print SEO Strategies: Research and implement print SEO strategies with a focus on B2B audiences, collaborating with publishing teams to integrate SEO insights.

You’re Probably a Match If:

• B2B SEO Experience: You have a proven track record in growing SEO for B2B audiences, with measurable success.
• Cross-functional Collaboration: You thrive in fast-paced, cross-functional teams and can effectively communicate with diverse stakeholders.
• Strong Analytical Skills: You have a data-driven mindset and can use data to make informed decisions and improve SEO strategies.
• SEO Expertise: You have deep knowledge of all aspects of SEO, including content strategies, technical SEO, and audits.
• Experience with SEO Tools: You are comfortable using SEO and web analytics tools such as Google Analytics, Mode, Looker, Ahrefs, Screaming Frog, and others.
• B2B Marketing Knowledge: You understand the nuances of B2B marketing and know how to tailor SEO strategies to meet different buyer personas across various sales funnel stages.
• Documentation Skills: You are adept at documenting SEO strategies, technical requirements, and processes to ensure clarity across teams.

Bonus Points If:

• You’ve scaled SEO impact through localization strategies across different regions and languages

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About the Team:

You will join Canva’s world-class SEO team, where innovation and collaboration are at the heart of everything we do. As the Enterprise SEO Lead, you will be empowered to drive growth, collaborate with experts, and make an impact on our broader marketing and design efforts.

What We Offer:

• Equity Packages: Share in Canva’s success and growth.
• Inclusive Parental Leave: Generous policy that supports all parents and carers.
• Wellbeing & Vibe Allowance: Annual allowance to support your wellbeing, office setup, social connection, and more.
• Flexible Leave Options: Empowering you to recharge and pursue personal goals.
• Work-Life Balance: Hybrid work options that allow you to choose the balance that works best for you.

How to Apply:

We make hiring decisions based on experience, skills, and passion, as well as how you can enhance our team and culture. If you are excited by the opportunity to lead enterprise SEO growth and have the skills to back it up, we’d love to hear from you. Please let us know the pronouns you use and if there are any reasonable adjustments we can make to support you during the interview process.

Equal Opportunity Employer:

We celebrate all types of skills and backgrounds, so even if you don’t feel your experience perfectly matches the description, we still encourage you to apply.

This role offers the chance to make a significant impact at a leading design platform and grow professionally in a supportive and dynamic environment. If you are passionate about SEO and want to take your career to the next level, apply today!