Executive Creative Director

Location: Remote (United States, Europe, United Kingdom)

Reports To: Chief Marketing Officer (CMO)

Department: Brand & Creative

About Kraken

Kraken is a mission-driven company at the forefront of crypto innovation, dedicated to accelerating global crypto adoption. We build world-class crypto products for traders, institutions, and newcomers, ensuring financial freedom and security for all. Our Krakenites work remotely across 70+ countries, speaking 50+ languages, and driving the future of blockchain technology.

Role Overview

Kraken’s Brand & Creative team is the powerhouse behind our brand identity, crafting breakthrough campaigns and initiatives that solidify Kraken’s position as a cultural icon and industry leader.

As our Executive Creative Director, you will define and execute Kraken's global creative vision, leading bold, high-impact creative strategies across all marketing, advertising, and brand channels. You will inspire a world-class creative team, ensuring Kraken remains at the pulse of crypto culture while shaping the future of financial freedom.

Key Responsibilities

• Set and execute the global creative vision for Kraken, reinforcing our position as a category leader in crypto.
• Lead, inspire, and mentor creative teams across design, content, brand marketing, and campaign execution.
• Drive breakthrough advertising campaigns across TV, digital, social media, partnerships, and experiential activations, leveraging data-driven insights and cultural trends.
• Define and oversee brand and creative strategy, ensuring a consistent and impactful visual and verbal identity.
• Champion crypto culture, developing real-time marketing and activations that engage both crypto-natives and mainstream audiences.
• Balance leadership and execution, seamlessly guiding teams while contributing high-level creative work.
• Oversee creative agency partnerships, ensuring world-class execution aligned with Kraken’s vision.
• Foster a culture of innovation and collaboration, hiring and mentoring top-tier creative talent.
• Leverage AI tools to enhance creative ideation, scalability, and execution efficiency.
• Develop a framework for measuring creative performance, using qualitative and quantitative insights to optimize impact.
• Serve as a trusted creative advisor to Kraken’s executive leadership team, shaping brand-building strategies and identifying creative opportunities.

Qualifications

• 15+ years of experience in creative leadership roles at global brands, agencies, or high-growth tech companies.
• Proven ability to build, lead, and scale high-performing creative teams across multiple disciplines.
• Expertise in brand marketing and advertising, spanning TV, digital, experiential activations, and disruptive cultural campaigns.
• Strong executive presence with experience presenting bold creative visions to C-suite stakeholders.
• Exceptional storytelling and strategic thinking skills, translating business objectives into compelling creative.
• Crypto-native mindset – a deep understanding of crypto ethos, language, and culture, with the ability to authentically engage the community.
• A portfolio of global campaign success, including award-winning creative, viral brand moments, and category-defining product launches.
• Data-driven approach, leveraging insights to refine creative strategy and improve performance.

Why Join Kraken?

• Be part of a mission-driven company shaping the future of financial freedom and crypto adoption.
• Work remotely with a diverse team of top-tier crypto experts across 70+ countries.
• Lead high-impact creative initiatives that define the next generation of finance.

How to Apply

📩 Apply now by submitting your resume and portfolio.

🚀 Join Kraken and build the future of crypto!