Group Product Marketing Manager

📌 Position: Group Product Marketing Manager – Shop

Location: San Francisco Bay Area (Relocation required)

Type: Full-Time

Salary: $256,000–$288,000/year + equity + benefits

🛍️ What’s the Role?

You'll lead the entire go-to-market (GTM) strategy for the Discord Shop — an in-app marketplace for digital cosmetic items. Your job is to grow revenue, drive user engagement, manage high-profile content drops, and define how the shop fits into the overall user experience.

🔧 Key Responsibilities:

• Define and lead the vision and strategy to scale the Discord Shop business.
• Drive content planning in partnership with the Biz Dev and Creative teams (e.g., Star Wars, Valorant collabs).
• Manage pricing, merchandising, promotions, and revenue growth strategies.
• Collaborate with Product to integrate shop experiences more deeply into Discord’s platform.
• Lead and optimize launch operations for digital goods and cosmetic items.

🧠 You Should Have:

• 8+ years in product marketing, ecommerce, or digital merchandising.
• Experience in online retail, in-game cosmetic economies, or gaming ecosystems.
• Strong project management & operational execution skills.
• Experience in ambiguous, fast-moving environments (startups a plus).
• A strategic mindset + the ability to own revenue performance and product GTM.

🌟 Bonus:

• Background in gaming or entertainment.
• Experience managing or launching digital items/virtual goods in consumer platforms.
• Familiarity with brand partnerships or IP-based content drops.

💬 Why Join Discord?

You’ll be part of a company that’s defining the future of social gaming and online community culture. With millions of monthly users, your work will directly shape how people express themselves and interact on the platform — through digital items, trends, and experiences.