Lifecycle Marketing Lead

Job Title: Lifecycle Marketing Lead

Company: Discord

Location: Remote

Job Type: Full-time

About Discord

Discord is a platform used by over 200 million people each month, with more than 90% of users engaging in video games. Users spend a combined 1.5 billion hours playing a variety of games each month on Discord. As a company, we play a crucial role in the future of gaming by creating environments where people can easily connect, communicate, and have fun both before, during, and after their gaming experiences. Our mission is to build the most enjoyable, efficient, and engaging way to interact with friends and communities around gaming.

Position Overview

Discord is looking for a Lifecycle Marketing Lead to drive the acquisition of new users, enhance engagement with our existing customer base, and ultimately contribute to the growth of the business. This is a hands-on, technical role, where you'll collaborate with Product Managers, Engineering, Data Science, Product Design, and Brand Marketing teams to build effective lifecycle marketing strategies.

You’ll be tasked with leveraging our CRM software (Iterable) to implement strategies that bring new users onboard, ensure long-term engagement, and maximize monetization. In this role, you will drive the development and execution of acquisition, engagement, and retention campaigns, as well as optimize marketing technology and systems to help us achieve our business goals.

Key Responsibilities

• User Acquisition & Conversion: Discover new ways to acquire and convert users through in-app and CRM channels. Focus on scalability while maintaining a seamless and positive user experience.
• Supercharge Marketing Technology: Partner with product, data science, and engineering teams to build best-in-class marketing tech, including CRM tools, attribution modeling, and notifications that push the business forward.
• Customer Retention & Growth: Work closely with product and engineering teams to develop lifecycle campaigns that engage users and grow our existing customer base.
• Campaign Management: Launch and iterate on programs within product and CRM that drive customer acquisition, retention, and revenue growth. Directly manage campaigns on Iterable with support from agency partners.
• Cross-Functional Collaboration: Work cross-functionally with teams from Product, Engineering, Data Science, Marketing, and Brand to implement, launch, and iterate on new acquisition and engagement programs.
• Evolving CRM Marketing Systems: Help improve and evolve the CRM systems, tools, and technologies to ensure Discord remains at the forefront of lifecycle marketing.

What You Should Have

• 6+ years of experience in CRM/Growth marketing, customer engagement, or related fields.
• Expert-level hands-on experience with CRM platforms, particularly Iterable (preferred).
• Proven success in developing and executing CRM strategies in a global context.
• Ability to collaborate effectively with diverse teams, including product, engineering, data science, marketing, creative, and brand.
• Strong interest in building a forward-thinking, data-driven lifecycle marketing organization that pushes the boundaries of innovation.

Compensation

• Base Salary: $180,000 to $229,500 (US), plus equity and benefits.
• Salary is determined by role, level, job-related skills, experience, and education.

Why Discord?

• Discord plays a unique role in the gaming community, facilitating both social interaction and gaming experiences across platforms.
• We are a multiplatform company that connects people globally and fosters deep, meaningful connections around games and shared interests.
• Join our mission to redefine how people experience friendship and fun through gaming.

Ready to Join Us?

If you’re excited about working in a fast-paced, forward-thinking environment, and you’re passionate about building user engagement and retention strategies in a leading global tech company, apply now and become part of the Discord team.