Market Researcher

Job Title: Market Researcher

Company: Udemy

Location: Mexico City, Cuauhtémoc (Hybrid – in-office Tuesday to Thursday)

Job Type: Full-time, Mid-Level

Industry: Edtech, AI, SaaS, Enterprise Web, HR Tech, Social Impact

Company Overview

Udemy is a global AI-powered learning platform used by over 80 million learners and 17,000 businesses. Its mission is to transform lives through learning by enabling flexible, practical skill development across consumer and enterprise segments.

Role Summary

The Market Researcher will lead B2B and B2C market research initiatives to support product, marketing, and corporate strategy. This role focuses on generating actionable insights through advanced research methodologies and stakeholder collaboration to drive business growth.

Key Responsibilities

• Lead end-to-end quantitative B2B and B2C market research projects
• Deliver strategic insights for product strategy and market positioning
• Build and manage relationships with internal stakeholders and external vendors
• Develop and maintain sentiment tracking programs
• Conduct pricing research using methods such as conjoint, Van Westendorp, and Gabor-Granger
• Support and mentor non-research team members on research best practices
• Analyze industry trends, procurement drivers, and buyer behaviors
• Translate research into compelling narratives and data-backed recommendations

Qualifications

• 3+ years of experience in market research (or 1–2 years with a relevant graduate degree)
• Expertise in market sizing, segmentation, and opportunity assessment
• Experience with pricing methodologies and sentiment tracking
• Skilled in qualitative methods (interviews, workshops, focus groups)
• Strong presentation and data storytelling capabilities
• Proficiency with SPSS, Stata, R, Alchemer, Qualtrics
• Advanced skills in Excel and Google Sheets
• Comfortable in a fast-paced, collaborative environment

Work Environment

• Hybrid: 3 days in-office (Tuesday–Thursday)
• Mexico City-based position
• Collaborative, fast-paced, and impact-driven culture

Benefits

• Full access to Udemy courses
• Monthly UDay for self-learning
• Learning and development budget
• Region-specific health and wellness benefits
• Equity opportunities (varies by role/location)

Diversity & Inclusion

Udemy is an equal opportunity employer. The company welcomes applicants from diverse backgrounds and encourages candidates with non-traditional experience to apply.