Marketing Manager (SEA)

🧾 Role Overview

Position: Marketing Manager (Southeast Asia)

Location: Remote (Singapore-based)

Job Type: Full-time

Region Focus: Southeast Asia (SEA)

Experience Required: 2+ years in community/marketing roles

Key Area: Community management, content strategy, growth marketing, events

📌 Key Responsibilities

• End-to-End Campaign Execution: From strategy and brief to execution and performance tracking.
• Growth & Experimentation: Launch creative ideas across content, channels, and campaigns to drive acquisition.
• Community Building:
• Manage and grow local communities via Telegram, Facebook, Instagram, etc.
• Moderate forums/chat groups to improve engagement and sentiment.
• KOLs & Affiliates: Identify and manage key opinion leaders and affiliate partnerships.
• Incentive Programs: Develop programs to increase engagement and attract users.
• Cross-Team Collaboration: Act as liaison between Binance teams (BD, Marketing, Ops) and local community volunteers ("Angels").
• Events: Plan and manage both online and offline events.
• Budget Management: Oversee vendor relationships, inventory, invoicing, and event finance.

✅ Requirements

• 2+ years of experience in community building and digital marketing.
• Proven history launching or managing initiatives like:
• Ambassador programs
• Online communities
• Offline/online crypto events
• Social media campaigns
• Crypto-savvy: Good understanding of crypto culture, terminology, trends.
• Tech-Savvy Communicator: Strong writing, moderation, and social engagement skills.
• Experience with Telegram, Facebook, Instagram, newsletters, etc.
• Flexible with working hours — responsive to a global and active crypto community.
• Fluency in English (other SEA languages are a plus).
• Great organizational and time management skills.

⭐ Why Consider Binance

• World leader in blockchain innovation and crypto exchange volume.
• Join a high-impact marketing team building the Web3 future in SEA.
• Flat team structure = more autonomy and ownership.
• Results-driven, remote work culture with growth opportunities.
• Competitive pay and benefits.