Job Title: Social Media Marketing Specialist

Location: [Specify Location or Remote]

Experience: 3+ years

Job Type: Permanent

Company Overview:

Since 2020, AlmaBetter has been a pioneer in online technical education, specializing in Data Science and Web Development. With a thriving community of 50,000+ learners and 2,000+ successful placements, we are committed to bridging the skill gap and empowering the next generation of tech professionals.

Our platform offers a practical and immersive learning experience through:

✔ Live classes with expert instructors

✔ Hands-on coding challenges and real-world projects

✔ Mock interviews and career mentorship from industry leaders at Google, Microsoft, LinkedIn, Netflix, and Airbnb

✔ A pay-after-placement program, ensuring career success with zero upfront financial burden

Join AlmaBetter and be a part of the future of tech education. 🚀

Prime Responsibilities:

1. Social Media Marketing

• Develop and execute data-driven social media strategies across LinkedIn, Instagram, Twitter, and YouTube.
• Manage content creation, scheduling, and engagement to increase brand awareness and student enrollments.
• Track and analyze performance metrics (engagement, reach, conversions) to optimize campaigns.
• Experiment with viral content, influencer collaborations, and paid promotions to boost visibility.

2. Partnership & Outreach Campaigns

• Identify and establish strategic partnerships with brands, influencers, and communities to expand AlmaBetter’s reach.
• Execute co-branded marketing initiatives with hiring partners, universities, and ed-tech platforms.
• Develop and launch outreach campaigns to promote AlmaBetter’s programs to potential students and corporate partners.
• Manage email, WhatsApp, and webinar campaigns to nurture leads and convert them into enrollments.

Desired Skills and Experience:

✔ 3+ years of experience in digital marketing, social media, or partnership marketing.

✔ Strong understanding of social media growth strategies and content trends.

✔ Proven track record in running successful partnership campaigns.

✔ Hands-on experience with marketing tools such as:

• Meta Ads & Google Ads
• LinkedIn Campaign Manager
• CRM & Analytics platforms
• ✔ Ability to analyze data and optimize campaigns for better engagement and conversions.

Why Join Us?

✅ Work with a fast-growing ed-tech platform transforming technical education.

✅ Opportunity to collaborate with industry leaders from top tech companies.

✅ Competitive salary and growth opportunities in a dynamic digital marketing role.

If you’re passionate about social media marketing and looking to make an impact in the ed-tech industry, apply now and be a part of AlmaBetter’s journey!