Marketing Manager - United Kingdom

🔹 Role Overview

Title: Marketing Manager, UK

Location: United Kingdom (Remote – with in-person offsites)

Type: Full-time

Salary Range: £78,840 – £87,600 GBP/year + equity + bonus + full benefits

🔹 Role Summary

This role focuses on driving retail customer growth in the UK, owning end-to-end marketing strategy and execution. It’s ideal for someone with a growth marketing background, brand awareness expertise, and deep UK market knowledge — especially in crypto, fintech, or consumer tech.

You’ll be working in a high-growth, data-driven, cross-functional environment to shape how Coinbase grows its user base, improves retention, and connects meaningfully with UK customers.

🔹 Key Responsibilities

🟢 Growth & Performance Marketing

• Develop and optimize ROI-positive strategies to grow volume and high-LTV users.
• Use data insights to drive continuous performance improvement across paid, owned, and earned channels.

🟢 Brand & Partnerships

• Ensure UK brand efforts are locally relevant and tied to global campaigns.
• Collaborate on influencer, media, and brand partnerships.

🟢 Strategic Campaign Execution

• Own full-funnel marketing strategies using paid, organic, and product-driven channels.
• Align campaigns with product launches, feature updates, and market shifts.

🟢 Content & Events

• Create UK-specific content strategies and campaigns.
• Organize community events and activations (virtual or in-person) to boost engagement and trust.

🟢 Cross-functional Work

• Partner with Product, Data Science, Engineering, and Design to ensure consistent and compelling experiences across customer journeys.

🔹 Required Qualifications

• 6+ years in a marketing role (preferably in fintech, crypto, or consumer tech).
• Proven track record in campaign development, user acquisition, and retention strategies.
• Strong analytical skills (A/B testing, attribution, ROAS, etc.).
• Excellent verbal and written communication skills.
• UK market fluency.

🔹 Nice to Haves

• Crypto marketing experience in the UK
• Fluency in additional European languages (e.g., French, Spanish, Dutch, German, Italian)

🟢 Ideal Candidate Profile

You’ll likely stand out if you are:

• A growth marketer who can marry data analysis with creative execution.
• Comfortable with channel diversification: Paid Social, SEO, CRM, Product Marketing, Partnerships, etc.
• Experienced in scaling brand presence and user acquisition in the UK fintech or crypto landscape.
• Proactive, autonomous, and results-oriented — Coinbase favors high-performance operators.