Organic Content Operations

Job Title: Organic Content Operations

• Company: Binance
• Location: Remote – Bucharest, Romania
• Employment Type: Full-Time

About Binance

Binance is a global leader in the blockchain ecosystem and the world’s largest cryptocurrency exchange by trading volume. Trusted by over 250 million users across 100+ countries, Binance is committed to advancing the freedom of money through its cutting-edge digital asset solutions and fostering financial inclusion.

Key Responsibilities

• Develop and execute a comprehensive organic content strategy aligned with Binance’s business goals and brand vision
• Create, curate, and manage high-quality content for digital platforms (social media, blogs, forums, etc.)
• Analyze content performance and use metrics to optimize engagement and reach
• Collaborate with cross-functional teams (marketing, design, product) to ensure content consistency and alignment with broader campaigns
• Stay up-to-date with industry trends, emerging platforms, and best practices to refine content strategies
• Engage with the community by responding to comments, messages, and inquiries in a professional and timely manner
• Conduct content audits regularly to ensure content remains relevant and in line with brand guidelines

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or related fields
• Proven experience in content creation and management, preferably in the cryptocurrency or fintech industry
• Strong understanding of social media platforms, SEO, and content marketing best practices
• Exceptional writing, editing, and communication skills
• Ability to manage multiple projects independently and simultaneously
• Creative thinker with a passion for storytelling and community engagement
• Familiarity with analytics tools and the ability to use data to drive content decisions

Why Binance

• Shape the future of the blockchain ecosystem with world-leading technology
• Collaborate with top talent in a user-centric, innovative global organization
• Autonomy in fast-paced, challenging projects with opportunities for continuous learning
• Competitive salary and benefits
• Work-from-home arrangements, depending on team structure

Binance is committed to being an equal opportunity employer and fostering a diverse workforce, essential for innovation and success.