PR & Marketing Specialist

Job Title: PR & Marketing Specialist – Gulf Binance

• Location: Bangkok, Thailand (Hybrid)
• Company: Binance
• Job Type: Full-Time

About Binance

Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider, trusted by over 250 million users across more than 100 countries. With a powerful portfolio of financial products, unmatched liquidity, and an industry-leading trading engine, Binance is redefining financial freedom for the digital age.

Gulf Binance is a joint venture between Binance and Gulf, focused on building a localized, innovative exchange platform in Thailand.

Role Overview

We are seeking a PR & Marketing Specialist to lead communication strategies and marketing campaigns for Binance Thailand through our joint venture Gulf Binance. This role is ideal for a creative and strategic professional with deep PR/marketing expertise and a passion for the crypto industry.

Key Responsibilities

• Develop and execute multi-channel communication strategies to drive brand awareness and user growth for Binance TH.
• Manage media relations, build rapport with key figures in tech, finance, and crypto journalism (digital and traditional).
• Lead the production and distribution of press releases, blogs, email campaigns, newsletters, and web/social content.
• Organize, manage, and potentially speak at public events and partnerships; respond to inbound media and PR requests.
• Coordinate and project-manage 360° integrated digital marketing campaigns to optimize user engagement and retention.
• Oversee creative and agency partners, ensuring consistency and impact across all campaigns.
• Collaborate cross-functionally with internal teams and external stakeholders to align communication strategies with company goals.

Requirements

• 3–5 years of professional experience in PR & marketing.
• High interest and understanding of the crypto and blockchain industry is essential.
• Experience in PR/marketing or creative agency management is a plus.
• Background in policy or corporate communication within the finance or crypto sector preferred.
• Proven track record in executing growth marketing campaigns: user journey mapping, funnel optimization, email marketing, digital acquisition, etc.
• Bilingual proficiency in English and Thai (required) to collaborate with both local and international teams.
• Strong writing and communication skills, with the ability to inspire teams and manage media relationships effectively.

Why Join Binance

• Help shape the future with the world’s leading blockchain ecosystem.
• Work alongside world-class talent in a collaborative and flat organizational structure.
• Tackle high-impact projects in a fast-paced, autonomous environment.
• Enjoy competitive salary, company benefits, and flexible work arrangements.
• Thrive in a results-oriented culture that values learning and growth.

Join us and become part of a mission to expand crypto adoption across Thailand and beyond.

🔗 Learn more: www.binance.com