PR Specialist, Gulf Binance ,Bangkok

📢 PR Specialist – Gulf Binance

• Company: Binance (for Gulf Binance)
• Location: Bangkok, Thailand (Hybrid)
• Job Type: Full-time

🌍 About Gulf Binance

Gulf Binance is a joint venture between Binance and Gulf Energy, established to provide regulated digital asset exchange services in Thailand. It represents a major strategic push to expand local crypto infrastructure in Southeast Asia.

🧭 Key Responsibilities

• Multi-channel Communications:
• Develop and execute a comms strategy to drive awareness and conversions for Binance Thailand, leveraging social media, user emails, blogs, etc.
• Media Relations:
• Build strong relationships with local tech, finance, and crypto media (digital and traditional). Handle media events and outreach.
• Content Creation:
• Write and manage press releases, newsletters, blogs, scripts, and social media content. Ensure messaging is aligned and compelling.
• Events & Partnerships:
• Coordinate speaking engagements, grassroots events, inbound media inquiries, and partnerships.
• Campaign Management:
• Lead and execute 360-degree digital marketing campaigns aimed at driving user growth, engagement, and retention.
• Agency Collaboration:
• Manage PR/marketing/creative agencies and ensure campaigns are delivered effectively.

📋 Requirements

• 3–5 years in PR and Marketing, preferably with agency experience
• High interest in the crypto/blockchain industry (required)
• Prior experience with financial, crypto, or corporate policy communications is a strong plus
• Familiarity with working with reporters, especially in finance, business, or crypto sectors
• Strong experience in growth marketing tactics: digital acquisition, content marketing, segmentation, journey mapping, etc.
• Bilingual fluency in English and Thai (required)
• Excellent writing and interpersonal skills; inspirational team and stakeholder communicator

✅ Ideal Candidate Profile

This role is a fit if you:

• Are based in or open to working in Bangkok
• Are fluent in both Thai and English
• Are a strategic storyteller with strong execution capability
• Have a proven track record in crypto, fintech, or fast-moving tech sectors
• Can manage content, media, and campaigns across multiple channels
• Thrive in fast-paced, global environments with flat structures

🌟 Why Join Binance (Gulf TH)?

• Help shape Thailand’s crypto future via regulated local presence
• Autonomy to lead nationwide PR and communications
• Access to top global resources from Binance
• Competitive salary, benefits, and career mobility
• Hybrid work flexibility + opportunities for international collaboration