Product Marketing Manager, Payments (Coinbase One Credit Card)

📌 Role Summary

• Title: Product Marketing Manager, Payments
• Focus Area: Coinbase One Credit Card (crypto rewards card)
• Location: Remote (U.S.-based, with periodic in-person offsites)
• Salary Range: $140,080 – $164,800 annually
• Type: Full-time

🎯 Key Responsibilities

• Voice of the customer: Deeply understand Coinbase users and credit card segments, and how the card fits into the broader crypto ecosystem.
• Go-to-market strategy: Plan and execute feature and product launches.
• Growth marketing: Own strategy and execution across channels (email, push, paid media, events, influencers).
• Insights & reporting: Develop customer segments, analyze performance data, and optimize campaigns.
• Innovation: Think forward about the evolution of crypto-enabled card products and user engagement.

🧩 Qualifications

Required:

• 5+ years in product marketing (ideally within FinTech, payments, or crypto).
• Strong background in growth strategy, customer segmentation, and launch execution.
• Data-driven decision maker with excellent quantitative and analytical skills.
• Excellent storyteller across written, verbal, and visual formats.
• Strong project management and ability to work cross-functionally.

Nice to Haves:

• Experience with credit/debit card growth or loyalty programs.
• Time spent at a crypto exchange or Web3 company.
• Personally involved in crypto trading or investing.