Senior CRM Specialist

Job Title: Senior / CRM Specialist (9-Month Contract)

📍 Location: Hong Kong SAR (Hybrid)

💼 Employment Type: Contract (9 months)

About Crypto.com

Founded in 2016, Crypto.com is trusted by over 80 million users worldwide and is the world’s fastest-growing global cryptocurrency platform. Our vision is simple yet ambitious: Cryptocurrency in Every Wallet™. With a strong foundation in security, privacy, and compliance, we are building a more equitable digital economy through innovation and customer-centric technology.

Role Overview

We are seeking a Senior / CRM Specialist to support and execute multi-channel communications for our emerging e-commerce platform. This contract role offers the opportunity to make a measurable impact on user engagement, retention, and platform adoption. You’ll work cross-functionally with Product, Marketing, Creative, and Tech teams to deliver targeted, personalized experiences via email, push notifications, and in-browser messaging.

The ideal candidate will bring both strategic insight and hands-on execution capability to elevate CRM effectiveness, leveraging data-driven techniques to optimize the customer journey.

Key Responsibilities

• Campaign Strategy & Execution
• Assist the CRM Manager in planning and delivering CRM campaigns and lifecycle programs.
• Manage and optimize end-to-end campaign execution, from segmentation and targeting to testing and performance reporting.
• User Engagement
• Drive retention, loyalty, and engagement KPIs (e.g. DAU/MAU, session activity, purchases).
• Design and implement automation flows for onboarding, re-engagement, and upselling.
• Cross-Functional Collaboration
• Coordinate with Product, Marketing, Creative, and Tech teams to ensure alignment with business goals and campaign readiness.
• Translate product features and updates into user-centric messaging strategies.
• Testing & Analytics
• Set up and analyze A/B tests to continuously optimize CRM performance.
• Deliver post-campaign evaluations and insights to improve future efforts.

Required Qualifications

• Experience: Minimum 3 years in CRM, digital marketing, growth, or business analytics roles.
• CRM Tools: Hands-on experience with CRM platforms such as Braze, Hubspot, Salesforce, or similar.
• Industry Knowledge: Familiarity with digital assets, trading, or financial derivatives.
• Communication: Excellent written and spoken English; Mandarin is a strong advantage.
• Project Management: Proven ability to manage complex campaigns with strong attention to detail.
• Analytical Thinking: Comfortable interpreting metrics and using insights to inform decisions.
• Mindset: Ownership-driven, collaborative, and committed to delivering measurable results.

Why Join Crypto.com?

• 🌍 Impact – Play a key role in shaping user engagement for a growing global platform.
• ⚒️ Hands-On Innovation – Help launch and refine campaigns for a high-growth e-commerce initiative.
• 🤝 Team Collaboration – Work with a world-class team of marketers, designers, and engineers.
• 📈 Data-Driven Culture – Contribute to a team where performance is tracked, optimized, and celebrated.

Are you ready to help power the next wave of customer growth at Crypto.com?

Apply now and bring your CRM expertise to one of the most dynamic companies in fintech.