Job Details
Senior /CRM Specialist (9 month contract)
Crypto Jobs
Job Description
Senior / CRM Specialist (9-month contract)
- Location: Singapore (Hybrid)
- Company: Crypto.com
- Job Type: Contract
About Crypto.com
Crypto.com is a leading crypto platform offering trading, payments, and financial services. They are growing their e-commerce platform, focusing on driving user retention and engagement through targeted communication channels.
Role Overview
The Senior CRM Specialist will support execution of cross-channel communications (push notifications, email, in-browser messages) aimed at boosting retention, engagement, and usage. The role reports to the CRM Manager and works closely with marketing, product, and creative teams.
Key Responsibilities
- Collaborate with Product, Marketing, Creative, and Tech teams on go-to-market (GTM) strategies
- Support CRM Manager in planning, executing, and optimizing CRM campaigns
- Manage user segmentation, automation, lifecycle management, and reporting
- Drive metrics like DAU/MAU, retention, loyalty, and purchases
- Use A/B testing to analyze and improve CRM initiatives
Requirements
- 3+ years experience in growth, marketing, CRM, or business analysis roles
- Proficient with CRM tools such as Braze, Hubspot, Salesforce
- Strong knowledge of digital assets, crypto trading, and derivatives
- Interest or knowledge of financial news preferred
- Skilled in campaign delivery, automation, and rigorous A/B testing
- Excellent English communication skills; Mandarin is a bonus
- Strong project management, organizational skills, and ownership mindset
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