🎮 Senior Lifecycle Marketing Manager

Company: Discord

Location: Remote (San Francisco Bay Area preferred)

Type: Full-time

Salary Range (US): $156,000 – $216,000 base + equity + benefits

📌 About Discord

Discord serves 200+ million users monthly, primarily gamers. With 1.5 billion hours of gameplay logged monthly, Discord is doubling down on its unique role in gaming and community-building.

🎯 Role Summary

As a Lifecycle Marketing Lead, you’ll drive user acquisition, engagement, retention, and monetization. The role sits at the intersection of product, marketing, and engineering—requiring both technical know-how and strategic marketing experience. You’ll own lifecycle campaigns end-to-end via CRM tools (notably Iterable).

💼 Key Responsibilities

• Own & optimize lifecycle programs across in-app and CRM (Iterable), with agency support.
• Collaborate cross-functionally (Product, Eng, Data, Brand, Design) to develop and scale acquisition and retention strategies.
• Build best practices for user engagement through notifications, email, product messaging, etc.
• Partner with technical teams to advance CRM tooling, attribution, and marketing automation systems.

🔍 What They're Looking For

• 8+ years in CRM, Growth, or Lifecycle Marketing
• Hands-on expertise in CRM platforms — Iterable preferred
• Track record of global campaign execution and CRM program success
• Skilled at navigating cross-functional collaboration (with product, engineering, marketing, data)
• Strong data-driven mindset with ability to translate insights into action

🌟 Why Join Discord?

• Direct influence on the gaming and community ecosystem
• Work on high-impact, multichannel growth strategies
• Help shape the CRM infrastructure of a platform used by millions globally
• Competitive compensation + meaningful equity