Senior Manager- Influencer Marketing

CoinDCX – Senior Manager Influencer Marketing

Location: Mumbai, Maharashtra, India (On-site)

Employment Type: Full-time

About CoinDCX

CoinDCX is India’s first crypto unicorn with a community of over 125 million users, focused on accelerating Web3 adoption through innovative and accessible blockchain products.

Role Overview

As Senior Manager - Influencer Marketing, you will drive brand awareness and user engagement by managing influencer campaigns within the finance and crypto sectors. You’ll build strong relationships with key opinion leaders (KOLs) and influencers, lead campaign execution, and optimize impact through performance tracking.

Key Responsibilities

• Identify and engage influential KOLs and crypto/finance influencers
• Manage and execute influencer campaigns across platforms like Instagram, YouTube, Twitter, etc.
• Track and analyze campaign performance, ensuring strong ROI via metrics such as user acquisition, engagement, and trading volume
• Stay updated on industry trends, competitors, and influencer developments
• Collaborate with broader marketing teams to align influencer efforts with overall brand strategy

Required Experience & Skills

• 4–8 years working with finance, equity, or crypto influencers/KOLs
• Strong experience in influencer marketing within finance or crypto space
• Proven ability to manage multiple campaigns effectively
• Excellent communication and relationship-building skills

Ideal Candidate Attributes

• Passionate about VDA and Web3, eager to stay updated and explore new opportunities
• Ownership mentality with focus on delivering excellence and impact
• Team player with a ‘We over Me’ mindset
• Innovative thinker who embraces change and pushes boundaries

Perks & Benefits

• Customizable benefit packages tailored to your needs
• Unlimited wellness leaves for work-life balance
• Mental wellness support, including counseling and workshops
• Bi-weekly learning sessions for ongoing professional development