Senior Manager, User Acquisition

📌 Job Title: Senior Manager, User Acquisition

📍 Location: Hong Kong SAR | Hybrid

🕒 Employment Type: Full-Time

🏢 About Crypto.com

Founded in 2016, Crypto.com is one of the world’s fastest-growing cryptocurrency platforms, with over 80 million users globally. We are committed to building a fairer and more equitable digital ecosystem by accelerating the global adoption of cryptocurrency through innovation and security. Learn more: https://crypto.com

🚀 Role Overview

We are seeking an experienced and data-driven Senior Manager, User Acquisition to lead our global app marketing and user acquisition strategy. This role will focus on driving scalable and cost-efficient growth across paid channels, managing teams, and ensuring full-funnel marketing performance—from awareness to conversion.

🛠️ Key Responsibilities

• Develop and execute a comprehensive user acquisition strategy aligned with global business goals, with an emphasis on app marketing.
• Lead and mentor a team of user acquisition specialists to achieve performance goals across key paid channels (Google Ads, Facebook, Instagram, ASA, etc.).
• Oversee planning, execution, and optimization of multi-market paid acquisition campaigns targeting app installs and engagement.
• Leverage in-app advertising, affiliates, and mobile ad networks to increase conversion rates and user retention.
• Conduct market and competitive analysis to uncover growth opportunities and improve market share.
• Apply data-driven insights and A/B testing to enhance Return on Ad Spend (ROAS) and funnel efficiency.
• Champion a test-and-learn culture, encouraging iterative campaign improvement.
• Manage and allocate acquisition budgets effectively, ensuring alignment with KPIs.
• Build cross-functional partnerships across marketing, product, analytics, and finance to ensure a unified growth strategy.
• Generate regular performance reports and dashboards with actionable insights for leadership.

✅ Requirements

• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.
• 8+ years of experience in growth marketing or user acquisition, with a strong track record in paid acquisition and app marketing.
• Deep knowledge of advertising platforms including Google Ads, Meta Ads, and app-specific networks.
• Proven ability to lead full-funnel strategies from brand awareness to conversion and retention.
• Experience with App Store Optimization (ASO), mobile ad networks, and in-app marketing.
• Strong analytical skills; comfortable interpreting data to inform decisions.
• Excellent leadership, team-building, and cross-functional collaboration skills.
• Fluent communication and presentation skills for senior-level stakeholders.

🎁 What We Offer

• Competitive salary package
• Medical insurance, including coverage for dependents
• Attractive leave policy (including birthday and work anniversary leave)
• Hybrid/remote work flexibility
• Internal mobility program offering diverse career growth paths
• Crypto.com Visa card upon joining
• Be part of a world-class, inclusive team transforming digital finance