Senior Manager, Web Growth Product Manager

Job Title: Senior Manager, Web Growth Product Manager

Company: Slack (part of Salesforce)

Location: Seattle, WA (Remote options available)

Job Type: Full-time

Salary Range: $155,400 - $213,800 (Based on location and experience)

About the Job:

As a Senior Manager, Web Growth Product Manager at Slack, you will be responsible for shaping the web and content strategy. Your role will involve driving innovation to improve signup conversion rates, enhancing revenue, and optimizing the customer journey. This includes collaborating with various teams (marketing, design, copy, and development) to create and execute comprehensive website strategies that increase awareness, customer acquisition, and product adoption.

You will need to be a strategic thinker with a strong execution ability, leveraging both quantitative and qualitative data to optimize the user experience.

Key Responsibilities:

• Develop User Insights:
• Conduct research, journey mapping, and testing (e.g., A/B testing via Optimizely).
• Synthesize and present user research findings to stakeholders and cross-functional teams.
• Use data to develop integrated digital strategies.
• Define Strategy:
• Advocate for the end-user, understanding their needs and desires.
• Develop strategic documentation, including competitive analysis, personas, and user journeys.
• Curate content to be used across channels.
• Measure Success:
• Analyze key performance metrics on a monthly and quarterly basis.
• Review page performance and user behavior to identify improvement areas.
• Partner with the Experimentation team to apply learnings and improve results.

Requirements:

• Experience:
• 7+ years in developing integrated strategies.
• Expertise in applying statistics, experimentation, and modeling to business problems.
• Strong experience in conversion rate optimization and performance marketing.
• Proven skills in user research, synthesis, and creating strategy documentation.
• Skills & Tools:
• Proficient in UserTesting, Google Analytics, Google Tag Manager (or similar tools).
• Ability to generate strategic documentation (personas, user journeys, content strategy).
• Knowledge of content types and how to align them with appropriate channels.
• Preferred:
• International experience in a similar role.
• Agency experience.

Compensation & Benefits:

• Salary Range (Washington & Illinois-based roles): $155,400 - $213,800.
• Other benefits include incentive compensation, equity, health benefits, and more (check Salesforce benefits website).

Why Slack & Salesforce?

At Slack, we inspire the future of business with AI, data, and CRM. As part of Salesforce, we believe in driving business for good and empowering you to blaze new trails in your career. We foster a culture of equality, offering opportunities for personal and professional growth. Salesforce is committed to diversity and inclusion, and equal pay, ensuring that everyone can thrive.

Equal Employment Opportunity:

Slack and Salesforce are equal opportunity employers. They welcome applicants from all backgrounds and strive to create a diverse and inclusive work environment.

How to Apply:

If you are passionate about digital strategy, web growth, and user experience, apply to be a part of this innovative and impactful team!