Job Details
Senior Web3 Marketing Manager (External)
Web3 Marketing Jobs
Job Description
Job Title: Senior Web3 Marketing Manager (External)
Company: Serotonin
Location: New York, United States (Remote option available)
Job Type: Full-time
About the Job:
Serotonin is seeking a Senior Web3 Marketing Manager to join their team and lead the marketing efforts for Alva, a Layer 1 blockchain designed for mass adoption. With a user base of over 24 million, Alva supports more than 100 million monthly transactions across 35+ chains and prioritizes user experience with advanced technologies like Zero-Knowledge Proofs and restaking-powered architecture. The marketing manager will play a key role in promoting Alva, engaging the crypto community, and driving product adoption. This is a unique opportunity to work in a cutting-edge Web3 space with a focus on AI, blockchain, and crypto technologies.
Key Responsibilities:
- Strategic Marketing:
- Develop and implement go-to-market strategies for Alva, focusing on product positioning and crafting compelling marketing messages.
- Create diverse content (tweets, blogs, videos, infographics, case studies) to communicate Alva's features and benefits effectively.
- Manage digital marketing campaigns, monitor performance, and optimize strategies based on data-driven insights.
- Explore new opportunities and partnerships to increase brand visibility and strengthen market presence.
- Analyze performance across paid, earned, and owned media, and adjust marketing strategies as needed.
- Social Media Management:
- Develop and execute social media strategies across platforms like X (Twitter), LinkedIn, YouTube, and Telegram.
- Produce a range of marketing materials (social media posts, blog articles, website copy).
- Schedule posts, maintain social media calendars, and ensure consistent engagement across platforms.
- Track social media performance and engagement metrics, making data-backed recommendations for improvement.
- Engage with the community and key opinion leaders (KOLs), fostering meaningful interactions.
- Provide support for PR strategies and product announcements.
Key Requirements:
- Experience:
- Minimum of 3 years of professional experience in digital marketing and social media management, particularly with multi-channel campaign management.
- Experience in AI, Web3, GenAI, DeFi/Crypto, or fintech is preferred.
- Strong understanding of degen culture, memes, and web3 lingo.
- Skills:
- Exceptional writing and communication skills in English.
- Proven ability to develop and execute comprehensive marketing strategies and analyze performance metrics.
- Multitasking skills with the ability to collaborate effectively with internal and external stakeholders.
- Experience working in a remote setup, collaborating across global time zones and diverse teams.
- Strategic thinking, organized, proactive, and detail-oriented approach.
- Education:
- Bachelor’s degree in Communications, Marketing, or a related field.
What We Offer:
- Cutting-edge exposure to the Web3 industry and innovative work culture.
- Remote work environment, with a globally diverse team.
- Opportunities for professional and leadership growth.
- Healthcare benefits for US employees and unlimited paid time off.
- Global WeWork membership for co-working space access.
How to Apply:
If you're passionate about AI, Web3, and crypto marketing, and want to play a pivotal role in building the future of blockchain technologies, apply today for the opportunity to work with a forward-thinking team at Serotonin!
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