Senior Web3 Marketing Manager (External)

Job Title: Senior Web3 Marketing Manager (External)

Company: Serotonin

Location: New York, United States (Remote option available)

Job Type: Full-time

About the Job:

Serotonin is seeking a Senior Web3 Marketing Manager to join their team and lead the marketing efforts for Alva, a Layer 1 blockchain designed for mass adoption. With a user base of over 24 million, Alva supports more than 100 million monthly transactions across 35+ chains and prioritizes user experience with advanced technologies like Zero-Knowledge Proofs and restaking-powered architecture. The marketing manager will play a key role in promoting Alva, engaging the crypto community, and driving product adoption. This is a unique opportunity to work in a cutting-edge Web3 space with a focus on AI, blockchain, and crypto technologies.

Key Responsibilities:

• Strategic Marketing:
• Develop and implement go-to-market strategies for Alva, focusing on product positioning and crafting compelling marketing messages.
• Create diverse content (tweets, blogs, videos, infographics, case studies) to communicate Alva's features and benefits effectively.
• Manage digital marketing campaigns, monitor performance, and optimize strategies based on data-driven insights.
• Explore new opportunities and partnerships to increase brand visibility and strengthen market presence.
• Analyze performance across paid, earned, and owned media, and adjust marketing strategies as needed.
• Social Media Management:
• Develop and execute social media strategies across platforms like X (Twitter), LinkedIn, YouTube, and Telegram.
• Produce a range of marketing materials (social media posts, blog articles, website copy).
• Schedule posts, maintain social media calendars, and ensure consistent engagement across platforms.
• Track social media performance and engagement metrics, making data-backed recommendations for improvement.
• Engage with the community and key opinion leaders (KOLs), fostering meaningful interactions.
• Provide support for PR strategies and product announcements.

Key Requirements:

• Experience:
• Minimum of 3 years of professional experience in digital marketing and social media management, particularly with multi-channel campaign management.
• Experience in AI, Web3, GenAI, DeFi/Crypto, or fintech is preferred.
• Strong understanding of degen culture, memes, and web3 lingo.
• Skills:
• Exceptional writing and communication skills in English.
• Proven ability to develop and execute comprehensive marketing strategies and analyze performance metrics.
• Multitasking skills with the ability to collaborate effectively with internal and external stakeholders.
• Experience working in a remote setup, collaborating across global time zones and diverse teams.
• Strategic thinking, organized, proactive, and detail-oriented approach.
• Education:
• Bachelor’s degree in Communications, Marketing, or a related field.

What We Offer:

• Cutting-edge exposure to the Web3 industry and innovative work culture.
• Remote work environment, with a globally diverse team.
• Opportunities for professional and leadership growth.
• Healthcare benefits for US employees and unlimited paid time off.
• Global WeWork membership for co-working space access.

How to Apply:

If you're passionate about AI, Web3, and crypto marketing, and want to play a pivotal role in building the future of blockchain technologies, apply today for the opportunity to work with a forward-thinking team at Serotonin!