SEO Manager - Remote

Job Title: SEO Manager

Company: Pinkvilla

Location: Mumbai/Remote

About Pinkvilla

Pinkvilla is India’s leading entertainment and lifestyle portal, renowned for delivering timely and trending news updates to a global audience across 200+ countries. For over 15 years, Pinkvilla has been a household name with over 50 million monthly website visitors and 18 million followers across social media platforms.

We are seeking a highly skilled and experienced SEO Manager to lead and optimize the SEO efforts for Pinkvilla's website and other potential websites we may launch in the future. This role involves a strategic approach to enhance organic traffic, improve search rankings, and boost the website's visibility.

Role and Responsibilities

• Lead SEO Efforts: Take complete ownership of SEO activities, including technical SEO, keyword research, competitor monitoring, content updates, and performance reporting.
• Collaborate with Cross-Functional Teams: Work closely with the tech, product, editorial, and social teams to drive organic traffic growth and improve the brand’s visibility.
• Team Leadership: Manage and build a strong SEO team, overseeing their performance and daily operations.
• Maximize Organic Traffic: Develop and maintain a robust target keyword list while collaborating with the content and social media teams to increase organic traffic.
• Content Strategy: Work with the content team to educate them on the importance of SEO and assist in creating content that drives more organic traffic.
• Content Calendar and Strategy: Collaborate with content leads to create and execute content calendars and strategies that align with SEO goals.
• Link-Building: Lead the link-building efforts, including strategy development and execution.
• Reporting and Analysis: Create and oversee Google Analytics dashboards, reports, and tracking tools, highlighting key areas for improvement in website traffic.
• Competitor Research: Conduct competitor research and analysis, identify gaps, and implement SEO strategies based on findings.
• Stay Updated: Implement the latest SEO best practices and Google algorithm updates, ensuring content is reviewed for optimal SEO scores.

Qualifications and Experience

• Experience: Minimum of 4 years of experience in SEO.
• Education: Bachelor's degree from a reputed institution.
• Proven Track Record: Demonstrable success in driving growth in Data/Product SEO traffic, preferably in a News Media background.
• Technical Skills: Strong understanding of HTML and CSS to identify optimization opportunities based on code.
• SEO Tools Proficiency: Extensive experience using SEO reporting and analytical tools such as Google Analytics, Google Webmaster Tools, SEMrush, Ahrefs, and ComScore (knowledge of these tools is a plus).
• Leadership: Excellent leadership and decision-making abilities.
• Communication: Exceptional communication, presentation, and analytical problem-solving skills.
• Time Management: Strong ability to manage time effectively, lead projects, and ensure team accountability.

Desired Skills

• Multi-Lingual Content Optimization: A decent understanding of optimizing content in multiple languages.
• Self-Motivated: Proactive in staying updated with the latest trends and developments in SEO.
• Positive Mindset: A go-getter attitude with the ability to motivate and lead a team effectively.

Why Join Pinkvilla?

• Impactful Role: Lead the SEO strategy for one of India's most popular entertainment and lifestyle platforms.
• Career Growth: Join a dynamic and fast-paced environment with opportunities for career development and personal growth.
• Collaborative Culture: Work in a supportive and collaborative environment with a team of talented professionals.

If you’re passionate about SEO, have a proven track record of driving traffic, and thrive in a fast-paced environment, apply now and be a part of Pinkvilla's continued success!