Software Engineer - Ads Identity and Attribution

💻 Job Title

Software Engineer – Ads Identity and Attribution

🏢 Company

TikTok

📍 Location

Seattle, WA (Full-Time)

💼 Job Type

Full-Time

💰 Compensation

• Salary Range: $137,750 – $237,500 annually
• Total Compensation Includes:
• Bonuses/Incentives
• Restricted Stock Units (RSUs)
• 401(k) plan with company match
• Medical, dental, and vision insurance
• Paid parental leave
• Disability and life insurance
• 10 paid holidays, 10 sick days, and 17 PTO days per year

🔍 Role Overview

The Ads Identity and Attribution team tackles signal loss in online advertising by engineering scalable infrastructure and machine learning-powered attribution systems. As a software engineer, you'll build and optimize systems that match identity and assign attribution in an evolving privacy landscape—critical to ad optimization, measurement, and performance.

🧭 Key Responsibilities

• Develop foundational systems for large-scale ad signal ingestion, identity matching, and attribution
• Build and maintain reliable, scalable infrastructure that enables ad measurement and optimization
• Collaborate with cross-functional teams to drive business-critical advertising solutions
• Contribute to innovations in signal utilization and machine learning applications in attribution

🎓 Minimum Qualifications

• BS/MS in Computer Science or related field
• Strong coding ability in Go, C++, Python, or SQL
• Solid grasp of data structures, algorithms, and system design
• Experience with data-intensive systems in advertising, search, or recommendation
• Strong analytical, project management, and problem-solving skills

⭐ Preferred Qualifications

• Experience leading complex technical projects
• Background in ML infrastructure for advertising
• Familiarity with high-scale distributed systems

🌍 Why TikTok?

• Join a high-impact team driving next-gen ad infrastructure
• Work at a company that's inspiring creativity and bringing joy
• Be part of a diverse, inclusive global community where your ideas matter
• Tackle cutting-edge ad tech problems with innovation and scale

📌 Inclusivity & Accommodations

TikTok provides reasonable accommodations for individuals with disabilities, religious beliefs, or other needs during the recruitment process. Request Accommodation

✅ Apply Now

This role is actively reviewing applicants.

🔗 Apply directly on TikTok Careers