Sr Lifecycle Marketing Manager

Senior Lifecycle Marketing Manager – (India)

Why This Role Matters

Payoneer is a global fintech leader in cross-border payments, serving SMBs and freelancers across 190+ markets. This Senior Lifecycle Marketing Manager role focuses on customer engagement, retention, and growth through data-driven lifecycle marketing strategies.

Key Responsibilities

• Lead global lifecycle marketing strategy for activating the marketing-managed customer segment.
• Develop and optimize engagement roadmaps, using champion/challenger strategies.
• Map customer journeys, analyzing critical touchpoints for better commercial opportunities.
• Track, analyze, and report on key trends to drive ongoing program improvements.
• Increase revenue & product adoption through segmentation and targeted lifecycle strategies.
• Experiment with new engagement tactics, optimizing channels and touchpoints at scale.
• Run A/B testing & iterative learning, scaling the most effective growth approaches.
• Share customer insights & performance trends with global and regional teams.

What You’ll Bring

• 5+ years of experience in lifecycle marketing, cross-sell, and up-sell programs.
• Proven customer conversion, retention, and win-back strategy experience.
• Expertise in CRM (Salesforce, HubSpot) and marketing automation (Marketo, Pardot).
• Hands-on experience with lifecycle communication platforms (Braze, Segment, etc.).
• Strong data-driven mindset, with the ability to translate insights into actionable strategies.
• Ability to juggle multiple projects in a fast-paced, cross-functional environment.
• Strong analytical, communication, and leadership skills.
• Growth-focused mindset with a bias for action.

Why Join Payoneer?

• Global fintech leader with a mission to simplify international commerce.
• Innovative, high-growth environment with impact-driven work.
• Work with a global team, influencing customer experience in 190+ markets.
• Competitive compensation, growth opportunities, and a fast-paced startup culture.

This is a high-impact role for a data-driven lifecycle marketing leader eager to shape global customer engagement strategies in the cross-border payments space. 🚀