Staff Product Designer - London, England, United Kingdom

🔍 Role Summary

Title: Staff Product Designer

Location: London, United Kingdom (Hybrid/office attendance may be expected periodically)

Seniority: Staff-level (equivalent to Principal-level in other orgs)

Team: International Expansion – targeting products localized for Australia, India, Singapore, Brazil, etc.

Job Type: Full-time

🧭 Why This Role Matters

You’ll be working at the intersection of international product expansion, payments, localization, onboarding, and compliance, helping Coinbase create market-ready, regulatory-compliant, culturally relevant user experiences.

This is not just a UI role — you’ll shape the core product roadmap and expand global access to crypto for millions of users. It's especially ideal for a seasoned designer passionate about:

• Emerging markets
• Scalable UX systems
• Crypto adoption and accessibility

💼 Key Responsibilities

You’ll own end-to-end product design for international markets, including:

1. Product Expansion & Localization

• Tailor Coinbase’s products to local market needs (payment rails, language, UX flow adaptations)
• Ensure top-tier localization — not just language, but cultural UX nuance

2. Feature Ownership

• Own high-impact initiatives (e.g., activation, onboarding, incentives, CRM)
• Design for 0→1 product launches in emerging markets
• Partner with country pods to ensure design reflects user and regulatory needs

3. UX Leadership

• Drive design quality, vision, and UX maturity
• Lead user testing and research, incorporating findings into iterations
• Collaborate with illustrators and marketers to design localized campaign assets

4. Cross-functional Partnership

• Deep collaboration with PMs, Engineers, Researchers, Legal & Compliance
• Sync with Design Systems to ensure consistent, scalable solutions

✅ What Coinbase Is Looking For

Required Skills:

• 10+ years in Product Design, ideally with international product experience
• Strong end-to-end product thinking (strategy, systems, execution)
• Fluency in tools like Figma, prototyping platforms, and design systems
• Cross-functional experience: You’ve shipped with engineers, PMs, and legal teams
• Ability to mentor peers and participate in design critique with clarity and humility
• Excitement about crypto, fintech, or economic freedom missions

Nice to Haves:

• Fintech or crypto product experience
• Worked across multiple global regions
• Familiar with compliance-UX challenges
• Experience with customer support UX
• Led or helped launch 0→1 startup products or features

🧩 Fit Summary

Ideal for a designer who is:

• Autonomous but highly collaborative
• Systems-level thinker who sweats the details
• Able to translate regulatory and engineering constraints into delightful UX
• Passionate about bringing crypto products to emerging markets