VIP & Institutional Marketing Lead

Job Title: VIP & Institutional Marketing Lead

Company: Binance

Location: Dubai, UAE (Remote)

Job Type: Full-time

About Binance

Binance is the world’s leading blockchain ecosystem and cryptocurrency infrastructure provider. Trusted by over 260 million users across 100+ countries, Binance delivers cutting-edge solutions in trading, payments, research, finance, and Web3. With the fastest trading engine, top-tier liquidity, and a strong commitment to user security and transparency, Binance is at the forefront of driving global crypto adoption.

About the Role: VIP & Institutional Marketing Lead

This role is ideal for a seasoned marketing professional with experience in financial or crypto institutions. As the VIP & Institutional Marketing Lead, you’ll spearhead strategic campaigns and initiatives tailored to Binance’s high-value clientele, including hedge funds, trading firms, family offices, and fintech companies. You'll play a critical role in enhancing Binance’s visibility and engagement with VIP and institutional clients.

Key Responsibilities

• Lead the end-to-end strategy and execution of VIP & Institutional marketing initiatives to position Binance as the premier digital asset platform for institutional clients.
• Design and implement go-to-market (GTM) strategies for new product launches, collaborating with cross-functional teams (Product, Sales, Legal, PR, etc.).
• Manage social media strategies (especially on X and LinkedIn), build an engaging VIP presence, and grow community interaction.
• Oversee planning for offline events and activations, including flagship events, agendas, and promotional materials.
• Integrate lifecycle marketing, paid advertising, and SEO into a holistic growth plan to increase client retention and satisfaction.
• Create and maintain educational and sales enablement content for internal teams and external stakeholders.
• Collaborate on PR efforts to promote key VIP initiatives and maintain brand visibility.

Qualifications & Requirements

• 8–10 years of marketing experience, ideally in product or institutional marketing within traditional finance or crypto sectors.
• Demonstrated success in executing high-impact marketing campaigns and GTM strategies for institutional client segments.
• Deep knowledge of the digital asset industry, including institutional client needs, product offerings, and market trends.
• Strong leadership, communication, and stakeholder management skills – capable of working across global, diverse teams.
• Experience in managing and growing social media platforms tailored to professional audiences (e.g., X, LinkedIn).
• Strong analytical mindset with experience in data-driven marketing, performance tracking, and campaign optimization.

Why Join Binance

• Shape the future of finance with the global leader in blockchain innovation.
• Collaborate with top-tier talent in a flat, user-centric, fast-paced environment.
• Gain autonomy on meaningful projects and grow within a results-driven, innovative culture.
• Enjoy a competitive compensation package with additional perks and benefits.
• Flexible remote working arrangements (dependent on team and business needs).

Ready to lead marketing for the future of institutional crypto finance? Apply now to join Binance’s global team.