PR Specialist – Brazil

Job Title: PR Specialist – Brazil

Location: Remote (São Paulo, Brazil preferred)

Company: Binance

Type: Full-Time

About the Role:

Binance is looking for a skilled PR Specialist to manage the company’s public image in Brazil. You will lead communication efforts, build media and influencer relationships, and support corporate and brand initiatives to increase Binance’s visibility and reputation across the region.

Key Responsibilities:

• Develop and distribute press releases, briefings, and social media content
• Build strong relationships with regional tech, finance, and crypto media and influencers
• Coordinate interviews, media events, and KOL campaigns to enhance brand exposure
• Support public affairs and communications strategy
• Monitor and manage emerging issues and media trends
• Manage PR agencies and contribute to content creation (e.g., Q&As, speeches, presentations)
• Collaborate across internal departments and cross-functional teams

Requirements:

• 3–5+ years of experience in PR, media, or communications
• Native-level Portuguese and business-level English (written and spoken)
• Strong communication, writing, and storytelling skills
• Familiarity with finance, technology, or blockchain is a plus
• Experience managing media relationships and influencers (KOLs)
• Proven ability to manage multiple projects in a fast-paced environment
• Strong organizational skills and detail orientation
• Team-oriented with an inclusive and international mindset

Why Binance:

• Help shape the future with the world’s leading blockchain ecosystem
• Work in a high-impact, fast-paced, global team
• Gain autonomy on unique, meaningful projects
• Continuous career development and learning opportunities
• Competitive salary and remote flexibility