Growth Marketing Lead

📍 Remote | Marketing & Communications, Sales & Business Development

About Interop Labs

Interop Labs is a leading innovator in blockchain interoperability, driving seamless communication between blockchain networks. As the initial developer of Axelar Network, we are advancing Web3 infrastructure, enabling next-generation internet applications to scale to billions of users.

Backed by top-tier investors and partners—including Ripple, Circle, Uniswap, JPMorgan, Deutsche Bank, Microsoft, and more—Interop Labs is positioned at the forefront of programmability, security, and scalability in blockchain.

About the Role

We are looking for a Growth Marketing Lead to own and execute multi-channel marketing campaigns and growth initiatives for Axelar. In this role, you will collaborate across product, sales, and marketing teams to develop and implement strategies that drive developer adoption, business growth, and brand awareness.

If you thrive in a fast-paced startup environment, are passionate about Web3, and enjoy working cross-functionally to drive measurable results, this role is for you!

Responsibilities

🔹 Demand Generation & Campaign Management

• Develop, execute, and optimize B2B & Developer demand generation strategies across multiple channels.
• Own full-funnel marketing campaigns, aligning closely with BD, DevX, and Product Marketing teams.

Plan and implement multi-channel campaigns—including on-chain quests (Galxe, Layer3), SEM, display, paid social, email marketing, and event activations.

• Collaborate with the Global Comms Lead to create engaging assets (webinars, landing pages, emails, blog content) supporting marketing initiatives.
• Ensure consistent messaging and targeting across all touchpoints.

🔹 Analytics & Optimization

• Track, analyze, and report on campaign performance, marketing attribution, and ROI optimization.
• Identify opportunities to improve targeting, messaging, and conversion rates.

🔹 Cross-functional Collaboration

• Work closely with BD and DevX teams to enhance lead quality, handoff processes, and campaign effectiveness.
• Foster a data-driven, feedback-driven marketing approach.

Your Profile

✅ 5+ years of experience in growth marketing or demand generation (strategy-to-execution).

✅ 5+ years of experience with campaign measurement & marketing attribution.

✅ 2+ years managing on-chain quests (Galxe, Layer3).

✅ Experience in fintech, financial services, or blockchain.

✅ Strong analytical mindset & data-driven decision-making skills.

✅ Comfortable working in fast-moving startup environments.

✅ Exceptional communication, storytelling, and cross-functional collaboration skills.

✅ Passion for Web3 and blockchain innovation.

Why Join Us?

🚀 Autonomous, distributed work environment – collaborate with a diverse global team.

🌍 High-impact work – contribute to a decentralized protocol shaping Web3 interoperability.

💡 Growth & learning – work on cutting-edge blockchain technology.

🌴 Unlimited time off – flexible PTO policy to rest and recharge.

💰 Competitive salary + stock options – experience growth from the early stages.

Apply Now

📩 Ready to shape the future of blockchain interoperability? Apply today!

🔗 Learn more about us: Interop Labs | Axelar Network