Growth Marketing Manager - Wallet  Blockdaemon

Location: New York City, London (UK), Galway (Ireland), Dublin (Ireland)

Employment Type: Full-time

Department: Marketing

Company Overview:

Blockdaemon powers the blockchain economy with its suite of industry-leading infrastructure solutions. As a globally established partner, Blockdaemon provides integrated solutions to exchanges, custodians, crypto platforms, financial institutions, and developers. The company's offerings include dedicated nodes, APIs, staking, liquid staking, and MPC technology, empowering customers to scale securely and compliantly.

Position Overview:

We are looking for a highly motivated Growth Marketing Manager to lead marketing initiatives for our wallet products. This role is ideal for someone with a passion for blockchain technology and experience in digital marketing, specifically within the fintech or cryptocurrency sectors. You will be responsible for driving growth, engagement, and awareness of our wallet products by leveraging innovative marketing techniques and deep market understanding.

Your Impact:

• Strategic Marketing Leadership: Develop and execute comprehensive marketing strategies that align with global business objectives to promote our wallet products.
• Lead Generation & Campaign Management: Plan, launch, and optimize multi-channel marketing campaigns (social media, content marketing, email marketing, and paid media) to drive qualified user acquisition and retention.
• Content Creation: Collaborate with internal teams and external partners to produce engaging content that educates and informs the audience about the benefits of holding digital assets and using wallet technology.
• Market Analysis: Conduct thorough research and competitor analysis to identify trends, opportunities, and threats in the crypto market.
• Community Engagement: Build and grow an active crypto community through events, webinars, and online forums to foster engagement and advocacy.
• Data-Driven Decisions: Use analytics tools to track and report on campaign performance, turning data into actionable insights to optimize marketing strategies.
• Stakeholder Collaboration: Work with product, engineering, and customer support teams to ensure alignment between marketing efforts and product developments.
• Brand Advocacy: Represent the company at industry events and conferences, promoting wallet solutions and enhancing Blockdaemon's presence in the crypto community.

Role Requirements:

• Experience: At least 5 years of experience in digital marketing, with a focus on fintech or cryptocurrency, and prior experience in promoting wallet products.
• Technical Proficiency: Strong understanding of blockchain technology, crypto wallets, decentralized finance (DeFi), and the broader cryptocurrency ecosystem.
• Analytical Skills: Proficiency in tools like Posthog, Google Analytics, Tableau to interpret data and guide decision-making.
• Creativity: Ability to craft compelling narratives and create innovative marketing campaigns.
• Communication Skills: Excellent verbal and written communication skills to articulate complex ideas to a wide range of audiences.
• Adaptability: Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.

Nice-to-Have Skills:

• Cross-Functional Experience: Prior experience in a data-driven, cross-functional role.
• Attention to Detail: Strong focus on detail while maintaining the ability to think strategically at a high level.
• Entrepreneurial Spirit: Enjoy working in environments that require initiative and the ability to pivot as needed.

Tech Stack:

• Marketing Automation & CRM: Familiarity with tools like Salesforce, HubSpot, WordPress, Webflow.
• Digital Marketing: Experience with Google Ads, social platforms, Adobe Creative Suite, Figma, direct marketing, customer segmentation, and A/B testing software.

Why Blockdaemon?

• Global Impact: Join a globally distributed team committed to advancing the blockchain economy.
• Industry-Leading Solutions: Work with cutting-edge blockchain technologies and products, providing customers with the confidence to scale without compromising security or compliance.
• Diverse & Inclusive Culture: Blockdaemon is an Equal Opportunity Employer, fostering an inclusive workplace for all.

If you're passionate about blockchain and crypto marketing, and you're looking to take on a leadership role with a growing company, apply today to join our dynamic team!