Head of Marketing

Head of Marketing (USA Remote)

Full-Time | Marketing / Financial Services

About Fold

Fold is on a mission to redefine the future of finance by making it easy to earn, buy, sell, and live off of Bitcoin. We’re pioneering the transition from traditional financial services to a Bitcoin-powered ecosystem. At Fold, we’ve launched innovative products like the Bitcoin rewards debit card, partnered with Visa to revolutionize crypto payments, and expanded our offerings, including a Bitcoin exchange and FDIC-insured checking accounts. In February 2025, we proudly became the first publicly listed Bitcoin financial services company. Join us as we grow rapidly, reshaping the way the world interacts with cryptocurrency.

The Opportunity

As the Head of Marketing, you’ll be at the forefront of the Bitcoin revolution, shaping the growth strategy for one of the most exciting companies in the crypto space. This is more than just scaling a brand—it’s leading a movement that will accelerate Bitcoin adoption and reshape the entire financial services landscape.

Key Responsibilities

• Define & Own Growth Vision: Craft a growth vision aligned with Fold’s mission to reshape the future of finance. Build and execute strategies that drive exponential brand growth in the ever-evolving world of cryptocurrency.
• Lead a High-Performing Team: Build, mentor, and lead a top-tier marketing team. Foster a culture of creativity, data-driven decisions, and groundbreaking results in a fast-paced, dynamic environment.
• Drive Innovative Acquisition: Explore and scale new customer acquisition channels beyond traditional tactics. Develop multi-channel strategies across digital, social, and experiential platforms to attract and engage new users in the crypto space.
• Optimize Onboarding & Engagement: Own the end-to-end customer journey from initial interaction to long-term loyalty. Design seamless onboarding experiences that educate and convert, while developing engagement strategies to drive sustained retention.
• Build Brand Awareness: Lead strategic initiatives and partnerships, including influencer campaigns, to establish Fold as a household name in Bitcoin-powered finance. Drive Fold’s visibility in the rapidly growing cryptocurrency and DeFi platform sectors.
• Manage a Holistic Growth Strategy: Oversee initiatives across community development, paid media, product growth loops, press releases, and customer lifecycle communications. Ensure alignment with Fold’s strategic vision and business goals.
• Align with Fold’s Mission & Vision: Empower individuals to save and earn Bitcoin, replacing traditional rewards systems. Champion Fold’s role in reshaping financial services with blockchain technology and its potential to drive widespread Bitcoin adoption.

What We’re Looking For

• Growth Leadership: Proven success in scaling consumer financial products, crypto-related businesses, or Web3 projects, particularly in the context of Bitcoin, Ethereum, or DeFi platforms.
• Strategic & Data-Driven: Strong analytical mindset with experience in setting KPIs, conducting experiments, and using data to inform growth strategies.
• Cross-Functional Collaboration: Ability to work effectively with Product, Marketing, and Data Science teams to align efforts and drive cohesive growth.
• Passion for Bitcoin & Finance: Deep enthusiasm for cryptocurrency, Bitcoin, and blockchain technology, with a commitment to making Bitcoin accessible and transforming financial services.

Why Join Fold?

At Fold, you’ll be part of a pioneering team leading the charge in Bitcoin adoption. You’ll help define the future of finance and drive the next wave of innovation in the crypto space. This is an unparalleled opportunity to shape the future of financial services with Bitcoin, a career-defining role in a company that is not just part of the crypto revolution, but actively shaping it.

Ready to take the leap? Apply now and join us on our mission to build the future of finance with Bitcoin!