Job Title: Lead Product Marketing Manager

Company: Polygon Labs

Location: Remote (United States)

Department: Marketing & Communications, Product

Compensation: Competitive salary + benefits

About Polygon Labs

Polygon Labs is a leading software development company building a network of aggregated blockchains via the AggLayer, secured by Ethereum. Our mission is to provide seamless connectivity across chains, enhance liquidity, and drive adoption for blockchain technology. We have contributed to the core development of Polygon PoS, Polygon zkEVM, Polygon Miden, and Polygon CDK, shaping the future of scalable and decentralized infrastructure.

Your Role

As the Lead Product Marketing Manager, you will own product marketing strategy and go-to-market (GTM) execution to drive adoption of Polygon products. You will lead and grow the Product Marketing team, refine messaging and positioning, and collaborate cross-functionally to execute high-impact marketing campaigns. This role is ideal for a strategic leader passionate about blockchain and Web3 technologies.

Your Responsibilities

• Product Marketing Strategy
• Lead the Product Marketing team, ensuring structured execution of marketing initiatives.
• Define and refine messaging, positioning, user personas, and competitive differentiation.
• Establish a repeatable marketing framework for product launches and adoption.
• Market Research & Competitive Analysis
• Oversee market research to track industry trends and analyze competitor positioning.
• Identify new opportunities to differentiate Polygon’s offerings.
• Go-to-Market (GTM) Execution
• Collaborate with Product and Marketing teams to drive GTM strategy for new product launches and major updates.
• Develop product positioning, messaging, and deliverables across content, social, growth, and developer relations teams.
• Oversee the creation of landing pages, explainers, training materials, and sales enablement content.
• Conduct post-launch retrospectives to improve future campaigns.
• Team Development
• Lead and mentor an existing PMM team, enhancing performance and execution.

What You’ll Need

• 7+ years of Product Marketing experience, including 3+ years in blockchain/Web3 and 3+ years leading a team.
• Strong technical understanding of blockchain and ability to translate complex concepts into clear messaging.
• Proven experience in GTM strategy, positioning, and market research.
• Excellent storytelling, analytical, and communication skills.
• Ability to manage multiple stakeholders and drive execution in a fast-paced environment.

Preferred Qualifications

• Knowledge of Ethereum scaling solutions and decentralized infrastructure.
• Understanding of the needs of developers and end-users in the blockchain ecosystem.

Polygon Labs Perks & Benefits

• Remote-first global workforce.
• Industry-leading health insurance (Medical, Dental, Vision)*.
• Company-matching 401(k) with 3% match (U.S. employees only).
• $1,500 Home Office Set-Up Allowance (lifetime max).
• $200 Annual Book Allowance.
• $75 Monthly Internet/Phone Reimbursement.
• Flexible Time Off.
• 1 company-wide wellness Friday per quarter.
• Company-issued laptop.
• Egg freezing, mental health, and employee wellness benefits.

*Coverage varies by country.

Join Us!

Polygon Labs is committed to fostering a diverse and inclusive workplace. If you’re passionate about blockchain and marketing, but don’t meet every qualification, apply anyway! We’d love to connect and see if you’d be a great fit.

📩 Apply Now – Help shape the future of blockchain at Polygon Labs!