Local Market Outreach - Thailand

Local Market Outreach - Thailand

Company: Ledger

Bangkok, Thailand

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At Ledger, we're on a mission to make the world of digital assets and Web3 accessible and secure for everyone. As the global leader in cryptocurrency security, more than 25% of the world’s crypto assets are secured through our Ledger Nanos. With our headquarters in Paris and Vierzon, and additional offices in the UK, US, Switzerland, and Singapore, Ledger has become the trusted platform for individuals and businesses to securely buy, store, swap, grow, and manage their crypto assets.

Since our founding in 2014, we've sold more than 7 million hardware wallets in over 200 countries, empowering users to take control of their digital assets. Our Ledger team of over 700 professionals is shaping the future of the blockchain, cryptocurrency, and NFT space.

As a freelancer based in Thailand, you’ll play a pivotal role in accelerating Ledger’s success in this rapidly growing market. Your goal is simple: Impact. You’ll drive consumer acquisition, hardware sales, and service ecosystem engagement, while continuously raising Ledger's brand visibility and market intelligence in Thailand.

What You'll Be Doing:

• 360° Local Partnerships: Engage in strategic partnerships to drive consumer acquisition, engagement, and retention, working with both crypto and non-crypto communities.
• Brand Activation: Lead local activations to amplify Ledger’s presence in the Thai market and build strong, lasting relationships within the crypto ecosystem.
• Ambassador Recruitment: Identify and engage with crypto influencers, ambassadors, and leaders from the Thai blockchain, DeFi, and NFT communities.
• Retailer & Affiliate Relations: Assist with retailers, affiliates, and influencers to expand Ledger’s reach and presence across the market.
• Market Insights: Provide valuable insights to the International Development Team and enhance Ledger’s understanding of the Thai crypto landscape.
• Digital Marketing: Create and implement localized digital marketing and communication strategies tailored to the Thai market, including social media and crypto PR efforts.
• Consumer & Market Stories: Source engaging local stories to fuel Ledger’s PR efforts and help shape communication strategies.
• Collaboration: Work closely with other Ledger divisions and centrally led programs to ensure market relevance and product alignment in Thailand.

What It Takes to Be Successful:

• Results-Driven: You’re hungry for results and understand that true success is measured in impact.
• Passionate About Crypto: You’re deeply involved with the crypto ecosystem in Thailand, and you love the Ledger brand and mission. You’re passionate about blockchain technology, NFTs, smart contracts, and cryptocurrency.
• Trendsetter: You're capable of spotting and even creating trends in the Web3 space.
• Well-Connected: You have strong relationships with media channels, influencers, and partners in the crypto and blockchain space.
• Tech-Savvy: You’re a digital marketing expert with proven social and digital skills, and you're highly proficient in managing remote crypto jobs and projects.
• Autonomous: You can work independently, effectively managing your responsibilities and deliverables in-market.
• Global Mindset: While you understand the uniqueness of Thailand, you leverage global strategies and expert programs to create synergies across markets.
• Reliable and Transparent: You’re responsible, trustworthy, and respectful of the local environment and constraints, fully aligned with Ledger's mission.
• Team Player: You’re a transparent communicator and collaborate effectively with colleagues across remote crypto teams worldwide.
• Fluent in English: Strong communication skills are key, as you'll work closely with Ledger’s global teams.

Contract & Requirements:

This role requires specific local market expertise that Ledger doesn’t possess internally, making it a consulting project. The engagement will be handled via Upwork for payments and time management. To be eligible, you should be a commercially registered consulting company, self-employed entrepreneur, or equivalent commercial entity in Thailand.

Why Ledger?

At Ledger, we are on the cutting edge of blockchain technology, DeFi platforms, cryptocurrency, and NFTs. By joining our team, you’ll play a crucial part in shaping the future of digital assets and Web3. Whether it’s securing Bitcoin, trading Ethereum, or managing smart contracts, Ledger is at the forefront of the digital revolution.

We value pragmatism, audacity, commitment, trust, and transparency—and we need your expertise to drive our continued growth in Thailand.

Join us on our mission to empower people worldwide to take control of their digital assets. The future is secure, and it starts with Ledger.

Ready to make an impact? Apply now and help Ledger lead the way in the world of cryptocurrency, blockchain, and NFTs.