Marketing Manager, Google Play Retail and Payments Activation

Job Title: Marketing Manager, Google Play Retail and Payments Activation

Location: Bengaluru, Karnataka, India

Company: Google

Minimum Qualifications:

• Bachelor’s degree or equivalent practical experience.
• 4 years of experience in marketing, covering one or more marketing fields such as growth, product marketing, brand marketing, or social.
• Experience managing cross-functional or cross-team projects.

Preferred Qualifications:

• Experience with in-store/online merchandising, channel marketing, and execution.
• Expertise in crafting marketing strategies using both quantitative and qualitative insights.
• Proven experience in designing marketing strategies and promotional programs.
• Experience developing visual assets, messaging, and narratives.
• Ability to build collaborative relationships with teams and job functions, including business development, product management, brand marketing, and external partners.

About the Job:

As a Marketing Manager for Google Play Retail and Payments Activation, you will play a pivotal role in driving the product marketing strategy, providing insights to both internal and external stakeholders. You will inform decisions and guide product launches, as well as growth strategies for Google Play products and services.

This role involves overseeing content strategy, running campaigns, and communicating through various marketing channels. You will create innovative marketing campaigns aimed at educating, engaging, and driving product adoption, leveraging different touchpoints across platforms. You will stay up to date on industry trends and develop comprehensive insights to help solve complex marketing challenges.

Google’s marketing is about connecting technology with users in innovative ways. Your job will be to demonstrate how Google’s products address real-world challenges—from everyday needs to monumental shifts.

Responsibilities:

• Strategy Development & Rollout: Develop and roll out strategies for product marketing content across multiple channels, with a deep understanding of the product and audience. Craft positioning that resonates with users and effectively brings products to market.
• User Insights: Generate user insights to help cross-functional teams and product partners integrate the user's voice into product development and marketing strategies.
• Campaign Management: Oversee the creation of campaign templates from initial concept to final approval, autonomously managing project components and contributing to global initiatives.
• Coordination & Handoffs: Act as a project coordinator, ensuring smooth hand-offs across global teams. Manage logistics such as translations, regional legal approvals, and documentation.
• Content Consistency: Maintain a source of truth for all marketing copy, including assets, websites, and copy used in offer setups, ensuring brand and messaging consistency.

Why Google?

Google is committed to building a workforce that reflects the users we serve. The company strives to foster an inclusive, diverse culture where everyone feels they belong. Google’s marketing team is dedicated to shaping how the world experiences the brand—making technology work for everyone, in ways that only Google can.

Equal Opportunity Employer:

Google is proud to be an equal opportunity employer, committed to building a workforce representative of the diverse users we serve. Google provides equal employment opportunities regardless of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related conditions, or any other status protected by law.

How to Apply:

Please submit your application through Google Careers. If you need accommodations during the application process, you can request them through the Accommodations for Applicants form.