Product Marketing Lead, Stablecoin

Job Title: Product Marketing Lead, Stablecoin

Company: Ripple

Location: New York, NY, USA

About Ripple

Ripple is building a world where value moves as easily as information does today. The company provides crypto solutions for financial institutions, businesses, governments, and developers to improve the global financial system, creating greater economic fairness and opportunity. Ripple offers its employees the chance to do impactful work while growing their skills in a supportive environment.

The Work

Ripple is seeking an experienced Product Marketer with a background in blockchain, cryptocurrency, and decentralized finance (DeFi) to join their team. This position will focus on Ripple’s stablecoin offerings, specifically Ripple USD (RLUSD), a USD-denominated stablecoin created with trust, access, and compliance at its core.

The Product Marketing Lead will be responsible for shaping and driving the product and go-to-market (GTM) strategies for Ripple’s stablecoins. The role requires an in-depth understanding of the crypto industry and experience leading product marketing in DeFi or crypto products.

Key Responsibilities

As the Product Marketing Lead, you will:

• Market and Product Expertise: Serve as the subject matter expert on prospective markets, customer segments, and the competitive landscape. Use data-driven insights to form growth strategies and tactics.
• Go-to-Market Strategy: Develop segment-specific GTM strategies for Ripple's stablecoins, including market sizing, defining value propositions, and developing messaging.
• Cross-Functional Coordination: Work closely with business development, marketing, communications, and creative teams to coordinate and execute product features and partner launches.
• Partner Engagement: Collaborate with key infrastructure and utility ecosystem partners to create and drive joint GTM opportunities.
• Sales Enablement: Work with the Sales Enablement team to deliver high-quality enablement materials and sessions that support the field team's success.

What You’ll Bring

• Experience: 8+ years in Product Marketing or a similar role, specifically with GTM strategy development and execution.
• Industry Expertise: Experience in blockchain, crypto/web3, or institutional DeFi. Direct experience with stablecoins is preferred.
• Problem Solving and Creativity: Strong ability to think critically and solve problems creatively while developing strategic approaches.
• Communication: Excellent skills in simplifying complex concepts into clear messaging for diverse audiences.
• Relationship Building: Strong ability to build relationships and work cross-functionally within the organization.
• Leadership: Proven ability to lead independently, prioritize proactively, and deliver value iteratively in day-to-day work.

Compensation

For positions based in New York, the annual base salary range for this role is $168,000—$210,000 USD, excluding equity or other compensation such as bonuses or commissions.

Who We Are

Ripple offers:

• A fast-paced start-up environment with experienced industry leaders.
• A learning environment where you can dive deep into the latest technologies.
• A culture where employees are respected, valued, and empowered, regardless of race, ethnicity, gender, or background.
• Flexible working options, allowing employees to decide which 10+ days per month they come into the office for collaboration.

Benefits

Ripple provides competitive benefits, including:

• Health and wellness coverage: Physical and mental healthcare, retirement, family forming, and family support.
• Competitive salary with bonuses and equity.
• Employee giving match and mobile phone stipend.
• Generous vacation policy and R&R days to rest and recharge.
• Parental leave and family planning benefits.
• Catered lunches, fully-stocked kitchens with premium snacks, and plenty of fun events.

Ripple’s Commitment to Diversity

Ripple is an Equal Opportunity Employer. The company is dedicated to creating a diverse and inclusive team and does not discriminate based on race, color, religion, gender identity, sexual identity, pregnancy, national origin, age, marital status, disability, military status, or any other protected characteristic.

This role is a great opportunity for someone with solid experience in product marketing within the crypto space, especially if you have expertise in DeFi or stablecoins. If you’re interested in the position or need further assistance with applying, feel free to ask!