Product Marketing Manager, Consumer Apps – Uniswap Labs

About Uniswap Labs Uniswap Labs is revolutionizing decentralized finance (DeFi) by developing innovative products that enable seamless, trustless trading of ERC-20 tokens on Ethereum and beyond. As the team behind the Uniswap Protocol—the largest on-chain marketplace with billions in weekly trading volume across multiple chains—we are committed to building a decentralized, censorship-resistant financial ecosystem.

Our products, including the Uniswap Web App, Mobile App, and Extension, empower users to swap tokens, manage liquidity, and interact with DeFi applications securely and efficiently. We are looking for a senior product marketing leader with deep expertise in Web3, DeFi, and crypto-native user behavior to drive growth and engagement for Uniswap’s consumer-facing applications.

Role Overview As Product Marketing Manager, Consumer Apps, you will play a key role in shaping Uniswap’s go-to-market strategy, refining product messaging, and driving adoption. You will collaborate closely with product, engineering, growth, and content teams to craft compelling narratives, conduct user research, and develop acquisition and retention strategies that enhance Uniswap’s market position.

Key Responsibilities

Product Strategy & Positioning

• Develop compelling product narratives that clearly communicate Uniswap’s unique value propositions in the DeFi space.
• Define and refine user personas for Uniswap’s Web App, Wallet, and Extension based on qualitative and quantitative research.
• Collaborate with product teams to prioritize feature development based on market needs and user behavior.
• Ensure consistent messaging across all marketing and product touchpoints, aligning with Web3 audience expectations.

Marketing & Go-To-Market (GTM) Execution

• Launch and drive adoption of new features and updates for Uniswap’s consumer apps through strategic marketing campaigns.
• Develop and execute comprehensive GTM strategies for major product releases, ensuring maximum impact across channels.
• Partner with content, community, and growth teams to implement multi-channel marketing campaigns, including Twitter, Discord, and governance forums.
• Work with data science and analytics teams to track key performance metrics (KPIs) and optimize marketing strategies based on insights.

User Research & Competitive Analysis

• Lead qualitative and quantitative research initiatives to deepen Uniswap’s understanding of user needs and pain points.
• Conduct competitive intelligence to assess emerging trends in DeFi, L2 scaling solutions, and wallet UX.
• Use data-driven insights to inform product improvements, messaging strategies, and growth tactics.

Requirements

• 5+ years of Product Marketing experience with B2C technical products, ideally in crypto, DeFi, or fintech.
• Strong knowledge of self-custody wallets, dApps, smart contracts, NFTs, and DAOs.
• Ability to drive alignment across product, engineering, and growth teams in a fast-moving Web3 environment.
• Exceptional written and verbal communication skills with the ability to craft clear, engaging messaging for different audiences.
• Highly organized, able to manage multiple projects simultaneously and execute efficiently.

Compensation & Benefits

• Salary: $155,405 - $172,000 (based on NYC Pay Transparency Law)
• Equity & token incentives
• Remote-first culture with a team committed to decentralized finance innovation
• Comprehensive health benefits (medical, dental, vision) for employees and dependents
• 401(k) with 4% employer contribution
• Annual $1,500 learning stipend for professional development
• 16 weeks of paid parental leave
• Home office setup stipend for remote employees
• Gym subsidy & wellness benefits



At Uniswap Labs, we embrace diversity, inclusion, and a mission-driven culture that empowers people to build the future of DeFi. If you're passionate about decentralization and want to help shape the next generation of financial products, apply now!