Senior Marketing Manager – Brand & Growth

Job Title: Senior Marketing Manager – Brand & Growth

Company: Blockstream

Location: London (Remote Options Available)

Job Type: Full-Time

About Blockstream:

Blockstream is the leading Bitcoin company, providing cutting-edge infrastructure solutions for enterprises, institutions, and individual Bitcoin users. We specialize in Bitcoin self-custody solutions, Bitcoin-based financial products, second-layer scaling technologies, and enterprise-grade blockchain infrastructure. As we continue to scale, we're expanding our brand marketing efforts to drive broader awareness, strengthen our position as the leader in Bitcoin development, and increase engagement across both institutional and consumer audiences.

Role Overview:

Blockstream is seeking a Senior Marketing Manager to oversee brand positioning, content strategy, and marketing initiatives. This role will play a crucial part in elevating Blockstream’s global reputation among developers, institutions, financial professionals, and Bitcoin users. The ideal candidate will be a strategic yet hands-on marketer with expertise in content-driven growth, digital campaigns, and brand building.

You will work closely with the Director of Marketing & Communications, Head of PR, product teams, and business development to ensure Blockstream’s brand narrative is clear, compelling, and impactful.

Key Responsibilities:

Brand Growth & Positioning (Institutional & Consumer)

• Execute marketing initiatives to position Blockstream as a leader in Bitcoin infrastructure and financial technology.
• Develop and implement brand campaigns across digital, content, and paid media channels.
• Ensure consistent messaging across developer, enterprise, and consumer segments, aligning with Blockstream’s branding.

Content & Thought Leadership Development

• Lead content execution, including blog posts, newsletters, white papers, and social media content.
• Create education-first content that resonates with institutional and retail audiences, explaining Bitcoin infrastructure, financial use cases, and product benefits.
• Repurpose key insights into high-impact digital assets, including short-form content, visuals, and reports.

Digital Marketing & Campaign Execution

• Manage and optimize multi-channel paid and organic campaigns (Google Ads, LinkedIn, Twitter/X, YouTube, Bitcoin media, etc.).
• Own SEO and performance-driven content marketing to increase search discoverability and organic brand growth.
• Collaborate with product and business teams to align lead-generation campaigns with growth objectives.
• Support Bitcoin community engagement efforts to drive user adoption of consumer products.

Market Intelligence & Performance Tracking

• Track brand awareness, engagement, and campaign performance to refine future initiatives.
• Report on search trends, audience segmentation, and demand generation metrics.
• Align with business development and product teams to measure marketing impact on lead generation and revenue growth.

Required Qualifications:

• 6+ years of experience in marketing, brand strategy, fintech, Bitcoin, or consumer tech.
• Experience in multi-audience marketing, engaging both institutional and consumer/retail segments.
• Expertise in content marketing, SEO, paid campaigns, and brand storytelling to drive audience engagement and brand growth.
• Deep understanding of Bitcoin, self-custody, institutional finance, and fintech trends – ability to communicate why Bitcoin matters to different audiences.
• Ability to translate technical or financial concepts into compelling marketing materials that resonate with various buyer personas.

Preferred Qualifications (Nice to Haves):

• Experience marketing Bitcoin wallets, financial products, or blockchain infrastructure.
• Prior experience in developer marketing or enterprise fintech marketing.
• Existing relationships with Bitcoin media, fintech journalists, or financial institutions.
• Experience in high-growth environments, where speed and adaptability are essential.

Why Join Blockstream?

• Innovative Company: Be part of an industry-leading team driving cutting-edge Bitcoin technology and infrastructure solutions.
• Global Impact: Help elevate Blockstream's brand and play a key role in educating and inspiring audiences around the world.
• Collaborative Environment: Work closely with talented professionals from different departments, ensuring a dynamic and supportive culture.
• Growth Opportunities: Blockstream is expanding rapidly, offering opportunities for growth and advancement.

If you’re a dynamic marketer with a passion for Bitcoin and fintech, and you're excited about the opportunity to make a significant impact on a global scale, we’d love to hear from you!

Apply Now!

Blockstream is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.