Social Media Manager - Kraken Exchange

Social Media Manager at Kraken (Remote)

Location: Remote (Canada or United States)

About Kraken: Kraken is a mission-driven company rooted in crypto values, with a team of world-class experts dedicated to unlocking the full potential of crypto and blockchain technology. With over a decade of expertise, Kraken accelerates the global adoption of cryptocurrency to provide financial freedom and inclusion. Krakenites are pioneers in the crypto space, offering products like Kraken Pro, Kraken Futures, Kraken Wallet, and more, to meet the needs of traders, institutions, and newcomers.

As a fully remote company, Krakenites are based in 70+ countries and speak over 50 languages. We are committed to industry-leading security, crypto education, and world-class client support. Join Kraken to be part of building the future of crypto!

The Opportunity: We’re looking for a Social Media Manager who understands the crypto industry and can create compelling, engaging content across various platforms. In this role, you'll be responsible for managing Kraken’s social presence, creating content, and coordinating social media strategies to support our mission and goals.

What You’ll Be Doing:

• Content Creation: Produce top-tier, engaging content optimized for social platforms such as X (formerly Twitter), Instagram, TikTok, and YouTube, ensuring it resonates with crypto audiences.
• Trendspotting: Identify trends and reactive moments in the crypto space and create content quickly to capitalize on them.
• Content Calendar: Develop and maintain an always-on content calendar, manage post creation, approvals, scheduling, and performance tracking.
• Cross-Functional Collaboration: Work closely with product marketing, partnerships, communications, and other teams to align social media strategies with broader campaigns and ensure brand consistency.
• Community Engagement: Foster a strong connection with Kraken's 2M+ social media followers, responding to community feedback and building a loyal online community.

Skills You Should HODL:

• 7+ years of experience in social media and content strategy, especially in brand, experiential, and fast-paced marketing activations.
• Deep understanding of the crypto industry and personal financial management.
• Strong writing, editing, and communication skills.
• Creativity and attention to detail with the ability to produce visually appealing content across platforms.
• In-depth knowledge of social media platforms (X, Instagram, LinkedIn, TikTok) and management tools (Sprinklr, Sprout Social, etc.).
• Experience in managing agencies (social, creative, influencer, etc.) and external production partners.

Bonus Points:

• Crypto passion: If you’re not already passionate about crypto and the world of decentralized finance, your curiosity and eagerness to dive deep into this space will make a big difference.
• Experience in crypto: Knowledge of Bitcoin, Ethereum, NFTs, DeFi, and smart contracts is a big plus.

Salary & Benefits:

• Remote Role: Kraken is a fully remote company, and you’ll be working with a global team of talented Krakenites.
• Competitive salary and benefits package (salary based on experience).

Why Kraken? Kraken offers an exciting, inclusive work culture focused on the future of finance. Join us in our mission to bring financial freedom and inclusion to all and be part of a fast-growing, innovative crypto company. If you are passionate about the world of crypto and want to make an impact, Kraken is the place for you!