Web3 Head of Marketing and Communications (India-Remote)

Web3 Head of Marketing and Communications (India-Remote)

Location: India (Remote) / Beaverton, OR (On-site)

Employment: Full-time

Role Overview

Token Metrics seeks a visionary leader to drive its marketing and communications strategy in Web3. The role demands a strategic marketer with a passion for blockchain who will lead efforts to boost brand presence, engage the crypto community, and clearly communicate Token Metrics’ decentralization vision.

Responsibilities

• Develop and implement innovative marketing strategies to increase brand visibility and user growth.
• Lead marketing campaigns for product launches using data-driven growth hacking methods.
• Manage PR, media relations, and corporate communications to position Token Metrics as an industry thought leader.
• Build and maintain a distinctive brand identity that resonates in the crypto ecosystem.
• Cultivate and grow engaged online crypto communities to foster loyalty and advocacy.
• Oversee compelling content strategy and creation, prioritizing YouTube and Twitter/X platforms.
• Collaborate cross-functionally with product, engineering, and sales teams to support business goals.
• Build and mentor a high-performing marketing team focused on innovation and accountability.

Requirements

• Deep expertise in crypto/blockchain marketing with proven results in brand and user growth.
• 7+ years marketing experience, with 4+ years in leadership roles in crypto, fintech, or related tech sectors.
• Proven success in growth hacking and product marketing for crypto or SaaS products.
• Strong corporate communications and PR skills.
• Skilled in building and engaging crypto communities.
• Expert in content strategy with focus on video and social media narratives.
• Bachelor’s degree in Marketing, Business, Communications, or related; advanced degrees or blockchain certifications preferred.

About Token Metrics

Token Metrics provides AI-powered crypto indices, rankings, and price predictions, supporting a diverse global clientele including retail investors, traders, and crypto funds across 50+ countries.